Hawaiian Wedding Song" --

HAWAIIAN WEDDING SONGS Wedding Songs Two songs are most-often played at weddings with a Hawai`i theme: "Hawaiian Wedding Song" -- which is more lovely when sung as its original Hawaiian composition, "Ke Kali Nei Au" . And you'll also hear the beautiful "Lei Aloha, Lei Makamae" ("Forevermore"), especially at weddings in Hawai`i. You'll find these songs on the following CDs. Click on "CLIP" to hear just the song -- or click on the album title to view entire playlist Lei Aloha, Lei Makamae ~ Forevermore ARTISTS ALBUM TITLE CLIPS BRIGHT, TERESA Painted Tradition BYRD, JERRY Byrd Of Paradise DILLINGHAM, PETER & FRIENDS Limited Edition Vol II HAWAII CALLS Hawaiian Wedding Song HAWAII CALLS Memories of Hawaii Calls - Vol 1 HO, DON Hawaiian Favorites KAALA BOYS Solid KALEIKINI, DANNY Hawaii's Ambassador of Aloha KANE, ELODIA He Leo Ohana NEW HAWAIIAN BAND Classic Collector Series NEW HAWAIIAN BAND Hawaii's Greatest Hits Vol II PAHINUI, GABBY Hawaiian Slack Key Vol 2 PAHINUI, GABBY The Best of Hawaiian Slack Key with Gabby Pahinui PAHINUI, MARTIN Martin Pahinui Hawaiian Wedding Song ~ Ke Kali Nei Au ARTIST ALBUM TITLE CLIPS AIKO, GARY Mai Poina Oe Iau AKAKA, ALAN & THE ISLANDERS Hawaii's Golden Treasures BYRD, JERRY Byrd Of Paradise DE MELLO, JACK Music of Hawaii DENNY, MARTIN Greatest Hits HAWAII CALLS Hawaiian Wedding Song HAWAII CALLS Hawaiian Wedding Song (instrumental) HAWAII CALLS Hawaii's Greatest Hits Vol 1 HAWAII CALLS Memories of Hawaii Calls - Vol 1 HAWAII CALLS Music from the Land of Aloha HO, DON Gold HO, DON A Night in Hawai`i ISAACS, BARNEY & BILLY HEW LEN Steel Guitar Magic Hawaiian Style KAHAUANU LAKE TRIO The Best of Kahauanu Lake Trio Vol. I KALAPANA Full Moon Tonight KANE, RAY Wa`ahila KEAWE, JOHN Auhele KOHALA Island Treasures LEE, RILEY & PETERSON, JEFF Maui Morning LEED, MELVEEN Melveen's Hawaiian Country Hits LEONANI SERENADERS Hawaiian Hospitality MAKAHA SONS & FRIENDS Na Pua O Hawaii MAUNALUA Maunalua MERRILL, BUDDY Beyond the Reef MILLER, CHARLES SERENADERS The Heart of Hawaii NEW HAWAIIAN BAND Classic Collector Series PAHINUI, GABBY The Best of Hawaiian Slack Key with Gabby Pahinui PAVAO, DENNIS Sweet Leilani POOKELA Moonlight Melodies of Waikiki ROYAL HAWAIIAN BAND Live at Carnegie Hall VARIOUS A Musical Memento of the Islands VARIOUS Aloha Festivals Hawaiian Falsetto VARIOUS Dreams of Hawaii (instrumental) VARIOUS Dreams of Hawaii VARIOUS Hawaii's Sunset Melodies VARIOUS Lei of Stars VARIOUS Maui's Sunset Music VARIOUS Memories of Hawaii VARIOUS Romantic Songs of Hawaii VARIOUS Songs to Hula VARIOUS The Best of Hawaii's Melodies VEARY, EMMA The Best of Emma Veary ©2005 Hawaiian Music Island - MELE.COM -- ALL RIGHTS RESERVED All soundclips on MELE.COM are used with the express permission of the artists/record labels and may not be duplicated Site Map | Contact Us | Site Guide | Submit Halau | Submit Concert

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hawaiian heirloom bracelets, hawaiian rings, hawaiian pendants Toll Free 1-877-398-1688 TollFree 1-877-398-1688 Vegas Call (702) 320-6376 ABOUTUS | WHAT'S NEW | HAWAIIANAITEMS | MUSIC & RADIO | MAILINGLIST | TRACKORDER | RETURN | DREAMLIST | OnlineRadioshow NewCD Sampler HawaiianMusic Catalog HawaiianStuffs Dir to Stores in Vegas Aloha2go.com e-Mail Subscriber List E-Mail: Subscribe Unsubscribe An Email will be sent forconfirmation SignMy Guestbook ViewMy Guestbook HAWAIIANJEWELRY RequestCatalog ReturnPolicy Shipping Charges authenticHawaiian Jewelry like, hawaiian heirloom bracelet, hawaiian ring, hawaiianpendant, hawaiian sets, or hawaiianwarrior helmets, hawaiian wedding ring sets, cz hawaiian rings, taperedhawaiian rings, cutout hawaiian pendants, 6mmhawaiian bracelets, 8mm hawaiian cutout bracelets, 10mm hawaiian raisedletter rings, hawaiian maile scroll rings, plumeriaearrings, plumeria pendants, plumeria rings, plumeria bracelets, or otherhawaiian heritage jewelry, Silver gold turtle quilt bangles, rings, bracelets,you are at the right website, call us toll free for best service. Engravingis always FREE of charge, NO letter limits, inside engraving is Free ofcharge also, For custom maded hawaiian rings, hawaiian bracelets, or hawaiianpendants, the custom enamel for yourletters are warranty for life as well. you just bring it back to us andwe will reenamel your name at no charge. (shippingis extra) Lookfor Aloha2go.com Sales and Deals here Shop using pictureshere for BRACELET S or RING S or PENDANT S HawaiianHeirloom Rings -Free Engraving in English or Hawaiian -Prices starts @ $128 for 14k Gold & $58 for Sterling Silver 6mm Ring 8mmRing 10mmRing - Silver Available on all sizes & mm & Pendants , silver starts @ $48 only too HawaiianEngraved Bracelets -Free Engraving in English or Hawaiian -Prices starts @ $98 for Sterling Silver -from 5mm to WAY big!!! 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Call to Order1-877-398-1688 HawaiianJewelry Bracelets Section backto top Silver and gold Turtle Quilt Bracelets 14kor Silver Hawaiian Quilt Watch 14kor Silver Hawaiian Quilt Link Bracelet 14kor Silver Hawaiian Quilt Clasp Bracelet 14kHawaiian Engraved Bracelets - (6mm - BIG Size) SilverAvailable Free engraving, choose your scrolls and you are set! 14kID Rope C/O Bracelet S/SHonu Bracelet 14kHawaiian Cutout Scroll Watch BambooBracelet 3plumclasp bracelet PineappleBracelet Slipperbracelet Petro HonuSilver bracelets 20mmMukai Bracelet 22mmHibiscus Bracelet 28mmCutout Bracelet 3DPlumeria Link ID Bracelet 8mm3 Rope ID Bracelet 5Plumeria Bracelet 10mmLINK ID Bracelet 8mmRAISED LINK ID Bracelet (8-2)Domeshaped (Ming's) Type Bracelets PlumeriaLink Bracelet - 9mm or 11mm, Silver Available LinkBracelets - Plumeria Cutout, Maile Scroll Men'sS/S Bracelet HawaiianJewelry Ring Section back to top HawaiianHeirloom Rings -Free Engraving in English or Hawaiian -Prices starts @ $128 for 14k Gold & $50 for Sterling Silver 6mmRing 8mmRing 10mmRing - Silver Available on all sizes & mm Silver and gold Turtle Quilt Rings 14k9mm Plumeria Cutout B/E Ring 14k9mm Maile Cutout Ring 14k8mm Plumeria Cutout Ring PlumeriaStyle Rings -The rage in the Hawaiian Isle that's erupting in the mainland (6-4)Double Plumeria Ring 3Plumeria Ring - Silver Available (6-9)3 Plumeria CZ Ring (6-11)Single Plumeria Ring (6-13)Dome Plumeria Ring (6-19)Dome Plumeria Ring CZRings -The Best grades of synthetic Diamond set hawaiian Style CZTaper Cutout Ring (6-7)CZ Taper Scroll Ring (6-8)French Mount CZ Ring (6-21)Diamond Taper Ring InitialHawaiian Rings -Engraved with your initial for a distinctive look (6-10)Oval Initial Cutout Ring (6-14)Initial Rect. 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Initial Ring OtherStyle of Rings -More Styles for you to choose from RingGuards (6-12)Cutout Floral Ring (6-17)Cutout Taper Ring (6-18)Cutout Taper Ring (6-27)2 name Taper Ring HawaiianJewelry Earrings Section backto top PetroHonu Earrings Silver and gold Turtle Quilt Earrings PetroHonu Earring & Pendants S/STurtle Earrings HeartInitial Earrings PlumeriaStuds - 9mm - 30mm, Post, French Clip, Silver Available PlumeriaTaper Dome Earring - 10mm widest, Tapered with French Clip Plumeriawith Maile Leaves Earring - 6mm -15mm , Classic Hawaiian Earrings,Silver Available (7-2-3)Plumeriadangling - Different lengths & Styles HawaiianJewelry Pendants Section backto top Choke Guam ChamorroJewelry in now NewPalaoa Hook Hula GirlPendant Hexagonalpendant Quilted Pendants NewIkaika with open back 4plum dangle pendant PetroHOnu Pendants HawaiianStyle Keychains Hawaiian Heirloom VerticalName Pendant -Free Engraving in English or Hawaiian -Prices starts @ $88 for 14k Gold & $45 for Sterling Silver (2-3)Pendants 14kHorizontal Slider S/STurtle Pend PlumeriaHeart Pendants 3-dHibiscus PENDANT 3-dPlumeria ID PENDANT 8mmAll Plumeria Horizontal Name Necklace 8mmHorizontal Name Necklace 8mmCurl Cutout Name Pendant AllAround Plumeria Necklace - 9mm 16" or 18" Available PlumeriaRope Chain Necklace - 3 or 5 Flowers with 16" or 18" Available, SilverAvailable 3dPlum ID Necklace Men's Pendants Ikaika- Hawiian WarriorHelmets Fish Hooks, & PaloaloaHooks, & Code of Arms - Solid Pieces wore forprotection WarriorHelmet - 5 different sizes CodeOf Arm - 2 different sizes Init.Code Arm Init.Palau Hook - 2 different sizes Shark'sTooth HulaGirl Crouch Pendant HulaGirl Standing Pendant (2-5) Plumeria Pend (2-6) Bead Sliders (2-7) Heart Pendants (2-8) Cross HorzontalTube Sliders with Dangling Plumeria Pendants - 2 different sizes &dangling items - Silver Available (2-10) HeartPendant Vertical Tube Pendants - 3 dimentional tubes with Beautiful Designs - Silver Available (2-12) Kuuipo Pend (2-13) Square Pend (2-14) 6mm Horz. 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Engraving isalways FREE of charge, NO letter limi f youare looking an authentic Hawaiian heirloom bracelet, hawaiian ring, hawaiianpendant, hawaiian sets, or hawaiianwarrior helmets, hawaiian wedding ring sets, cz hawaiian rings, taperedhawaiian rings, cutout hawaiian pendants, 6mmhawaiian bracelets, 8mm hawaiian cutout bracelets, 10mm hawaiian raisedletter rings, hawaiian maile scroll rings, plumeriaearrings, plumeria pendants, plumeria rings, plumeria bracelets, or otherhawaiian heritage jewelry, youare at the right website, call us toll free for best service. Engravingis always FREE of charge, NO letter limits, insideengraving is Free of charge also, For custom maded hawaiian rings, hawaiianbracelets, or hawaiian pendants, thecustom enamel for your letters are warranty for life as well. you justbring it back to us and we will reenamel your name atno charge. (shipping is extra) f youare looking an authentic Hawaiian heirloom bracelet, hawaiian ring, hawaiianpendant, hawaiian sets, or hawaiianwarrior helmets, hawaiian wedding ring sets, cz hawaiian rings, taperedhawaiian rings, cutout hawaiian pendants, 6mmhawaiian bracelets, 8mm hawaiian cutout bracelets, 10mm hawaiian raisedletter rings, hawaiian maile scroll rings, plumeriaearrings, plumeria pendants, plumeria rings, plumeria bracelets, or otherhawaiian heritage jewelry, youare at the right website, call us toll free for best service. Engravingis always FREE of charge, NO letter limits, insideengraving is Free of charge also, For custom maded hawaiian rings, hawaiianbracelets, or hawaiian pendants, thecustom enamel for your letters are warranty for life as well. you justbring it back to us and we will reenamel your name atno charge. 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Maui Snorkeling

Maui Snorkel Tours - Molokini Real Estate Accommodations Activity Desk Help Maui - Molokini Snorkel Tours Lahaina . Com Best Deals - Maui Hawaii - Snorkeling Adventure Book Online Or Call Description Phone Prince Kuhio PRINCE KUHIO - THE COMFORTABLE SNORKEL BOAT. Named after a member of Hawaiian "alii" or royalty, the Prince Kuhio features a spacious climate-controlled main cabin, open air observation top deck, table seating on both decks, a full service galley, two bars, a freshwater shower and roomy restrooms. Passengers may also enjoy the boat's unique 12-foot bowsprit, which extends over the water for an unusual and thrilling experience. This total adventure includes a continental breakfast, a buffet-style lunch, Beer, Wine, the infamous P.K. Rum Punch, Soda, Juice, and free roundtrip transportation. Maui snorkel destinations are Molokini and Turtle Town. 808-249-0669 (HST) Click here for More Information: Reservations Book Online Or Call Description Phone Four Winds II Snorkel FOUR WINDS II - ONE OF MAUI'S BEST CATAMARANS A wonderful snorkeling experience at Maui's favorite snorkel spot. One dive site - Molokini (weather permitting). One of the best snorkel trips out of our harbor. Delicious continental breakfast, BBQ lunch consisting of hamburgers, hot dogs, and veggie burgers. Drinks provided. Boat has an awesome glass-bottom viewing section where one can actually sit and watch the action below. Water slide, shower, restrooms, all snorkel gear provided. When you go out on the Four Winds you will have a great time.. Great crew, excellent food and service. Departs from Maalaea harbor daily. 808-249-0669 (HST) Click here for More Information: Reservations Maui Air Activities Maui Ocean Activities Maui Land Activities Lahaina.com will not be held responsible for any accidents, loss of property, or any other misfortunes associated with activities whose information is contained within these pages. Read our Privacy Policy

Lahaina Luau, Front Street,

Old Lahaina Luau, Front Street, Lahaina, Maui - Hawaii Diary - May 2000  You are here: About > Travel > Hawaii / South Pacific for Visitors > Maui / Molokai / Lanai > Maui > Old Lahaina Luau, Front Street, Lahaina, Maui - Hawaii Diary - May 2000 Travel Go Hawaii Essentials Which Hawaiian Island Suits You Best? Clickable Map of the Hawaiian Islands Beach Guide Hawaii Pictures Clickable Map of Maui, Hawaii Topics A Hawaii Vacation Planner Big Island of Hawaii Kauai Maui / Molokai / Lanai Oahu / Honolulu / Waikiki South Pacific Culture, History & Language Hawaii Lodging Hula Luau Maps and Weather Pearl Harbor Photos, Video & Cams Recipes Shopping and Gifts Buyer's Guide Tastes of Paradise from Hilo Hattie HilHilo Hattie Dresses and Sarongs Multi-Day Guided Tours Top Hawaii Guidebooks Top Maui / Molokai / Lanai Guidebooks Forums Help FREE Newsletter Sign Up Now for the Hawaii / South Pacific for Visitors newsletter! See Online Courses   Search Hawaii / South Pacific for Visitors Hawaii Diary 2000 Part 9: Old Lahaina, Luau, Front Street, Lahaina, Maui Thursday evening we attended the Old Lahaina Luau, widely recognized asHawaii's oldest and most authentic luau. The luau has moved its location since our lastvisit. It is now located on the beach on Front Street in Lahaina near the Cannery Mall. Hawaii Diary 2000 Part 1: Overview Part 2: Arrival, the Hard Way Part 3: Mighty Mo and Downtown Honolulu Part 4: Circle Island Adventure on Oahu Part 5: Oahu's Leeward Shore Part 6: Oahu in Pictures Part 7: Off to Maui Part 8: West Maui's Rugged North Shore Part 9: Old Lahaina Luau, Lahaina, Maui Part 10: In Celebration of Canoes, Lahaina, Maui Part 11: Maui's Kihei Coast Part 12: Haleakala and Upcountry Maui Part 13: A Day of Rest on Maui Part 14: Molokai for a Day Part 15: Hana, Maui and Beyond Part 16: Sunset Sail in Paradise Part 17: Hawaii Diary 2000 Retrospective The evening begins with a flower lei greeting and cocktails.There is anopen bar throughout the evening. All drinks are included in your fee. All seats arepre-assigned, so there is no need to try to beat the crowds in order to get a good seat.What you might wish to consider is making your reservation well in advance of your trip toHawaii. That, above all else, will ensure you a good seat for the after-dinner show. Craft Demonstration Photo by John Fischer During this part of the evening you can wander the grounds, watch Hawaiiancraft demonstrations and take in a beautiful sunset. At around 6:30 the imu presentation is held where the Kalua Pua`a isunearthed from its underground oven. Kalua Pua`a Photo by John Fischer The pork has been cooking since morning in this traditional Hawaiianmethod of preparation. As you return to your seat, your host escorts your table to the hale a`i(eating house) where many traditional Hawaiian and western foods are served buffet style.Traditional luau favorites include chicken long rice, mahi mahi, poke (marinated raw ahituna), lomi lomi salmon (salmon bits with tomatoes and onions), haupia (coconut pudding)and of course, the Kalua Pua`a. Next Page After Dinner Entertainment Page1, 2 From John Fischer , Your Guide to Hawaii / South Pacific for Visitors . FREE Newsletter. Sign Up Now! Advertisement Most Popular Nudist Beaches in Hawaii Hawaii Photos Hawaii Pictures Life's a Beach in Hawaii - Our collection of photos of peopl... Hawaiian Island Scorecard What's Hot Top Picks in Hawaiian Coffee Kamehameha the Great Kalua Pig Waikiki Beach, Oahu - Life's a Beach in Hawaii - Hawaii Beac... Best Beaches 1999 Related Topics Air Travel Cruises Honeymoons / Romantic Getaways Surfing / Bodyboarding Travel with Kids   Topic Index | Email to a Friend Our Story | Be a Guide | Advertising Info | Work at About | Site Map | Icons | Help User Agreement | Ethics Policy | Patent Info. | Privacy Policy | Kids' Privacy Policy ©2006 About, Inc., A part of The New York Times Company . All rights reserved. Around About Tips to Losing Weight Guide to Distance Learning How to Travel for Less PHOTOS: Italy PHOTOS: Hybrid Cars What's Hot Top Picks in Hawaiian Coffee Kamehameha the Great Kalua Pig Waikiki Beach, Oahu - Life's a Beach in Hawaii - Hawaii Beac... Best Beaches 1999 Headlines 2006 Special Packages on Kauai For travelers considering a visit to the Garden Isle of... Plumeria Photos from Hawaii Plumeria is the most common flower that you'll find in... You Won't See This Sign at Home! This certainly isn't a sign that you've ever seen near... Atlantis Submarine Tour Maui Since I had just experienced the Atlantis Submarine Tour on...

Hawaiian Clothes

Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement-