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Kauai Gifts and souvenirs: Information about where to buy Hawaii gifts for Christmas, weddings, and other special events. Kauai Hawaii Gifts - Kauai vacation and tourist information directory Home Kauai Activities Kauai Luxury Rentals Kauai Weddings and wedding Coordinator Kauai Wedding Photography Kauai Hawaii Photographer Kauai Sailing tours and Boat Charters to the Napali Coast Kauai vacation rentals Kauai Catamaran Kauai Motorcycle Rentals Kauai Rentals Kauai Bed and Breakfast Kauai Cottage Kauai Hotels Kauai Inn Kauai Condos Kauai Art Galleries Kauai T-Shirts Kauai Wedding Flowers Kauai Hawaii Gifts and online shopping Kauai Artist and Painter Kauai Video Production Kauai Bars, Restaurants, and entertainment Kauai Real Estate agents Kauai Music and wedding Musicians Hawaii Travel Agents Poipu Vacation Rentals Poipu Oceanfront Rentals Poipu Condos Princeville Condo Sayulita Mexico vacation rentals Hawaii Music Kauai Rental Cars KAUAI GIFTS AND SOUVENIRS Here at Tropic Isle Music among the thousands of Hawaiian gifts and authentic products from Hawaii, you can easily find the perfect Hawaii Christmas gift, Anniversary, Wedding or Birthday present. Our online Hawaii shopping mall is filled with unique tropical Hawaii products - Hawaiian Heirloom Jewelry, a large selection of Hawaiian music and art, Hawaiian Books, Hawaii hula skirts and aloha shirts, Hawaiian gift baskets, Hawaiian Christmas gifts, Hawaiian food and much more. Click here to visit the web site Custom Hawaii t-shirts make perfect gifts for any occasion. Kauai's own Nite Owl T-shirts have created the finest original Hawaiian screen printed t-shirts you can find in the Islands. Nite Owl also offers a wide variety of high quality and original tank tops, beach cover-ups, sweatshirts and combination outfits. All designs are originally created and reflect the true spirit of aloha. Click here to visit the web site Creative Art Gifts, is a gallery of custom designed products that offer a unique way to get your creative juices flowing and to take part in designing your own gift for you or someone you love. Make your own custom designed gifts from our original artwork or send us your own images! Just imagine, creative art gifts such as coffee Mugs (11oz), t-shirts, Matted Prints (11x 14) Mouse Pads, ceramic tiles, or greeting cards that can be designed by you from our on-line gallery of innovative images by Hawaii Artist: K. Richardson Click here to visit the web site Kela's is an experienced online art glass gallery representing over 120 fine glass artists whose work is not only a pleasure to own, but they also make unusual and unique gifts. Browsing this art glass gallery will provide you with a myriad of Christmas gift ideas, as well as birthday, anniversary, and wedding gift ideas. As a purveyor of contemporary glass art, our gallery seeks out and finds outstanding blown glass art work. They are the only exclusively contemporary glass art gallery in the State of Hawaii. Click Here to visit the web site KAUAI AIR TOURS KAUAI HELICOPTER TOURS KAUAI ATTRACTIONS KAUAI ATV TOURS KAUAI BICYCLE TOURS KAUAI ECO TOURS KAUAI HIKING TOURS KAUAI HORSEBACK RIDING TOURS KAUAI LAND TOURS KAUAI LUAUS KAUAI ZIP LINE TOURS ( KAUAI ZIPLINE TOURS ) KAUAI DIVING TOURS KAUAI FISHING CHARTERS KAUAI KAYAK TOURS KAUAI SAILING TOURS KAUAI SNORKELLING TOURS KAUAI SURFING AND WINDSURFING LESSONS KAUAI TUBING ADVENTURES NAPALI COAST BOAT TOURS © 2004 Kauai Hawaii Web Design All rights reserved 808-742-7893 Email No portion of this information may be reproduced without express permission of Hawaii Web. MAUI SNORKELING TOURS -Kauai Tourist Attractions, more fun for less money -The best of Kauai's activities -Gaylord's Luau and Kauai's Best Luau - Hawaii tourist activity Information. AIR KAUAI AIR TOURS KAUAI HELICOPTER TOURS KAUAI ULTRALIGHTS LAND KAUAI ATTRACTIONS KAUAI ATV TOURS KAUAI BICYCLE TOURS KAUAI ECO TOURS KAUAI HIKING TOURS KAUAI HORSEBACK RIDING KAUAI LAND TOURS KAUAI LUAUS KAUAI ZIP LINE TOURS ( KAUAI ZIPLINE TOURS ) WATER KAUAI SCUBA AND DIVING TOURS KAUAI FISHING CHARTERS KAUAI SNUBA KAUAI KAYAK TOURS KAUAI SAILING TOURS KAUAI SUNSET SAILS KAUAI SNORKELING TOURS KAUAI SURFING AND WINDSURFING LESSONS KAUAI TUBING ADVENTURES KAUAI WHALE WATCHING KAUAI NAPALI COAST ZODIAC BOAT TOURS NAPALI COAST BOAT TOURS KAUAI CAR RENTALS KAUAI HOTELS POIPU KAUAI HOTELS KAPAA KAUAI HOTELS LIHUE KAUAI HOTELS PRINCEVILLE KAUAI HOTELS WAILUA KAUAI HOTELS Air Tours Attractions ATV Tours Bicycle Tours Boat Tours Diving Tours Eco Tours Fishing Charters Helicopter Tours Hiking Tours Horseback Rides Kayak Tours 4X4 Land Tours Luaus Napali Coast Tours Sailing Tours SNUBA Snorkeling Sunset Sails Surfing Lessons Tubing Ultralights Windsurfing Zipline Zodiac Boat Tours Choose an Activity Big Island - Hawaii Kauai Maui oahu Choose another island KAUAI TOURIST ATTRACTIONS Gaylord's Luau Kauai's best Luau GAYLORD'S LUAU Enjoy the best Kauai Attractions with images of Music, Dance and Food of the South Pacific. Let our Ohana ("Family") create a special experience for you. The location is a 35 acre Plantation built in the early 30's. Our delicious menu is prepared in the kitchens of Gaylord's Restaurant. Let our Ohana feed and entertain you with the tastes and m usic of all Polynesia. Luau Features MAI TAI POUR - From the first beat of the drum, sip the drink that keeps Polynesia happy. IMU CEREMONY - Your feast of Kalua Pork is unearthed from its underground oven, right in front of you where it has roasted all day. ALL YOU CAN EAT BUFFET - Hawaiian foods of Roasted Kalua Pig, Mahi Mahi, Terriyaki Beef, Pineapple Chicken, Fried Rice, Fresh Vegetables, Imu Baked Sweet Potatoes are complimented by your favorite salads, fresh fruits and delicious desserts. FULL POLYNESIAN REVIEW - The Reflections of Paradise show encompasses dances of all of Polynesia, Hawaiian, Tahitian, Maori and the Samoan Fire Knife Dance. Our award winning musicians will guide you throughout this travelogue of breathtaking dances ranging from Ancient to those memorable Blue Hawaii Days. The object is fun for the whole family. You might even find your self up on stage. Luau Schedule Tuesdays & Thursdays at 5:00PM. NOTE: 24 HOURS ADVANCE NOTICE OF CANCELLATION IS REQUIRED FOR A REFUND. Book your Kauai Activities NOW because many of the most popular tours can be already filled if you wait until to you actually arrive on Kauai !! We will match any published internet prices ( non-timeshare). . RESERVE - GAYLORD'S LUAU - Toll Free 1-877-742-7893 - CALL FOR KAMA'AINA RATES Adults regular price $65 (Plus tax) Your Price:$58 (Plus tax) Teens (13-18) regular price $61 (Plus tax) Your Price:$57 (Plus tax) Children (4-12) regular price $35 (Plus tax) Your Price:$33 (Plus tax) seniors (60 yrs. +) regular price $61 (Plus tax) Your Price:$57 (Plus tax) Call NOW Toll Free 1-877-742-7893 Open Hawaii Standard Time...if it is after hours please click the button and we will call you back. top KAUAI'S BEST LUAU Kauai's Best Luau - Tuesdays only Kauai's Best Luau features Traditional Music and Dance, Chants and Legends of Ancient Hawaii , Tahitian Dance and Samoan Fire Knife Dance, performed by Halau Na Punua O Kauai, and the Punua family of entertainers directed by Wallis and Shana Punua, and Kauai's senior most Kumu Hula Kuulei Punua. This halau (dance school) has been featured at the prestigious Merrie Monarch Hula Festival, and the World Hula Invitational. This family has performed for stars John Wayne, Marilyn Monroe, Charro, Tiger Woods, John Travolta and many more! Authentic Hawaiian cuisine including kalua pork, cooked in an underground Imu by the Moke Keale family (who come from the forbidden island of Niihau), a full Hawaiian buffet, Mai Tais, Blue Hawaiis, beer, wine and non-alcoholic beverages.Vegetarian meals available upon request. NOTE: 24 HOURS ADVANCE NOTICE OF CANCELLATION IS REQUIRED FOR A REFUND. Book your Kauai Activities NOW because many of the most popular tours can be already filled if you wait until to you actually arrive on Kauai !! We will match any published internet prices ( non-timeshare). . RESERVE - KAUAI's BEST LUAU - Toll Free 1-877-742-7893 - CALL FOR KAMA'AINA RATES Adults regular price $65 (Plus tax) Your Price:$61 (Plus tax) Teens (13-19) regular price $45 (Plus tax) Your Price:$41 (Plus tax) Children (6-12) regular price $35 (Plus tax) Your Price:$32 (Plus tax) Seniors (55+ yrs.) regular price 62 (Plus tax) Your Price:$58 (Plus tax) Call NOW Toll Free 1-877-742-7893 Open 6AM - 6PM Hawaii Standard Time - If it is after hours please click the blue button and we will call you back ASAP. top © 2005 Hawaii Web All rights reserved - Photos and text Privacy Policy HAWAII ISLAND HAWAII ACTIVITIES AND TOURS - Big Island Hawaii tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG iSLAND HELICOPTER TOURS - Big Island Hawaii helicopter tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND ATV TOURS |- Big Island Hawaii ATV tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii. HAWAII BIG ISLAND ECO TOURS - Big Island Hawaii eco tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND ACTIVITIES Big Island Hawaii tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND HIKING TOURS - Hawaii Big Island hiking tours - Island of Hawaii hiking tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND HORSEBACK RIDES - Hawaii Big Island horseback tours - Island of Hawaii horseback tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. 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HAWAII BIG ISLAND BOAT CHARTERS -Hawaii Big Island boat tours - boat tours on the Island of Hawaii and other fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND CAR RENTALS - Hawaii Big Island boat tours - boat tours on the Island of Hawaii and other fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ACTIVITIES - Maui discount Activities - Maui tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI HELICOPTER TOURS - Maui Helicopter tours - Maui Helicopters and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ATTRACTIONS - Maui tours - Maui attractions and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. 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MAUI LAND TOURS - Maui Land tours - Maui attractions and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI KAYAK TOURS - kayaking tours on Maui and fun things to do. MAUI SCUBA DIVING TOURS - Maui diving and snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNUBA TOURS - Maui snuba tours - snuba tours on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNORKELING TOURS - Maui snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNORKELLING TOURS - Maui snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI CAR RENTALS - Maui car rentals - rental cars on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ACTIVITIES - Oahu discount Activities - Oahu Honolulu tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU HELICOPTER TOURS - Oahu and Honolulu helicopters tours - oahu Honolulu helicopter tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ATTRACTIONS - Oahu and Honolulu Tourist attractions - oahu Honolulu things to do and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU BICYCLE TOURS - Oahu and Honolulu bicycle tours - oahu Honolulu bike tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU BIKE TOURS - Oahu and Honolulu bicycle tours - oahu Honolulu bike tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ECO TOURS - Oahu and Honolulu eco tours - oahu Honolulu things to do and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONULULU HIKING TOURS - Oahu and Honolulu hiking tours - oahu Honolulu hiking tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SCUBA DIVING TOURS | Oahu and Honolulu scuba Diving tours - oahu Honolulu diving tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. 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See below for Hawaii Cruises, Search & Online Booking , Freestyle Hawaii Cruises with, Pride of America, Pride of Aloha, Norwegian Wind & from June 2006 the new luxurious Pride of Hawaii . Hawaii Cruises - Book Online Search and book Hawaii cruises LIVE online here. Click ' HERE ' for details Hawaii Cruises Adventures Hawaii Cruises are a great way to see the wildlife of Hawaii. Marine life, such as whales and dolphins can be viewed whilst your luxury liner cruises between the islands and the wide variety of shore excursions available lets you see for yourself why many visitors believe the Hawaiian Islands are the most beautiful in the world. And for those of us of a romantic nature, to watch a true Hawaii sunset as your ship cruises beneath a canopy of Pacific stars is an unforgettable experience. We will be very happy to speak with you on the phone to help you choose from the most beautiful Hawaii Cruises we have available. Hawaii Cruises Advantages The wonderful thing about Hawaii Cruises is that you don't have the bother of changing hotels and the packing and unpacking that goes with it. The Hawaii Cruises ships are your Hawaii hotel that Cruises with you to each of the beautiful and diverse Hawaiian Islands that you visit. All your Hawaii Cruises meals aboard and accommodation are included in the price, except during island shore visits when you can explore the local restaurants with their fascinating pacific seafood and fresh island produce. Cabin accommodation ranks alongside the 4* hotels with all Hawaii Cruises cabins en-suite and furnished to excellent standards. Hawaii Cruises Articles | Hawaii Information | Site Map | Hawaii & Travel Resources! -- Call Toll Free on: 1-800-676-7740 and speak to a Hawaii based cruise expert in our Honolulu office Outrigger Travel is affiliated with Outrigger Enterprises, Inc., Hawaii's largest locally owned hospitality company managing 51 properties in Hawaii, Australia, Micronesia, Fiji, Tahiti and New Zealand UK/Europe call: 08700 556 777 and speak to a Hawaii cruise expert in our UK Office Fully Comprehensive Service Our local and experienced hawaii Cruises staff can help you with all your land and flight arrangements - please call to discuss. We have some great deals with local hotels - please call for our latest Hawaii Cruises Specials. Hawaii Cruise and Stay The perfect way to begin or end your Hawaii Cruises Holidays is to mix it with a land experience - a great chance to spend time shopping, sightseeing or just relaxing. Aston Waikiki Beach Hotel Great prices, great location opposite Waikiki Beach - a perfect destination for your Hawaii Cruises Holidays . Helicopter Tours We have negotiated for you real value for spectacular and never-to-be-forgotten helicopter rides. Phone our office to book in advance of your Hawaii Cruises Holiday. Hawaiian ClothesHonolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement- Hawaii Rental Homes HonoluluHawaii Rental Homes, Houses for Rent in HI, Home for Rent Rentals Find or Advertise Home Rentals, Homes for Rent, Houses for Rent, Condos for Rent, Rental Houses, Apartment Rentals - Advanced Search - Continue to narrow your search by clicking a metro area link below. 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