Hawaiian Clothes
Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement- Hawaii CondoMaui Condos - Maui Hotels - Maui Vacations - Rental Maui Hawaii Vacations HOME Advertising Press Privacy Visitors Currently Online: 116 Activities Island Info Where to Stay Maui Weddings Spas Coupons iNews Forum Maui Cams Maui Video Maui Condos, Maui Hotels and Maui Vacations South Maui Condos North Kihei South Kihei Wailea Ask us... M aui Activities TIPS. West Maui Condos Aston Kaanapali Shores Aston Papakea Aston Mahana Maui Eldorado Napili Bay Resort Lahaina Shores Paki Maui Sands of Kahana Napili Shores Maui Kai Paki Maui Maui Islander Royal Lahaina Ask us... M aui Activities TIPS. Hawaii Vacations Airline Tickets SPECIALS & Fly/Drive PACKAGES Norwegian Cruises Car Rentals Maui Condos and Maui Hotels - Hawaii Vacations We represent Maui's TOP Vacations Rentals. Finding Maui Condos and Maui Hotels on our island is not easy if you aren't there at the right moment to make reservations. We will make every effort to accommodate your request in a timely fashion. PLEASE give us the opportunity to makeyour stay on Maui a memorable one. If you're having trouble finding a place to stay or simply haven't the time to conduct a search on your own, visit our Reservation Desk and let us do the searching for you! As our #1 concern is to get you a place to stay on Maui. Few places on earth are as blessed as Maui, Hawaii, a tropical island of legendary beauty and rich history. Even within the Hawaiian islands it's referred to as "Maui No Ka Oi" or Maui is the best. As a complement to its ideal climate, Maui has a variety of spectacular natural wonders. World-famous beaches, lush Iao Valley, Haleakala volcano, Molokini crater-island, pastoral Upcountry, the tropical Hana coast and Seven Pools are just a few of the fascinating sights. The sports enthusiast will find great opportunities for championship golf, tennis, windsurfing, surfing, scuba, snorkeling, biking, hiking, and deep sea fishing. Other popular activities include shopping in the old whaling port of Lahaina, whale watching and dining in Maui's many fine restaurants. You might say it just doesn't get any better than this! Did you know Ka'anapali was selected as the nation's best beach? Having a resort as its backdrop didn't stop Dr. Beach from choosing Ka'anapali as the best beach in the nation, the ninth time a Hawai'i strand has won that honor. Dr. Beach, coastal expert Stephen Leatherman, chose Po'ipu Beach on Kaua'i two years ago, and like Po'ipu, Maui's Ka'anapali is a resort beach. Leatherman doesn't mind some hotels, as long as the beach itself isn't too crowded by them. Folks at the Ka'anapali hotels said they're pleased, but not surprised at the designation. "The connectivity down from Black Rock all the way to Canoe Beach, softsand, a wide beach, both tranquil water for snorkeling and surf for surfing andboogie boarding we think that it's one of the great beaches," saidBarry Lewin, general manager of the Hyatt Regency Maui Resort and Spa, whichanchors the southern end of the beach. When Dr. Beach, a meteorologist and professor at Florida International University in Miami, selects a shoreline as his favorite for the year, it's taken out of the running permanently, but Hawai'i does not appear to be running short. Three other Hawaiian beaches made it into Leatherman's top 10 this year: Hanalei on Kaua'i, Makalawena on Hawai'i and Hanauma on O'ahu. Previous Hawai'i winners were Po'ipu in 2001, Mauna Kea Beach in 2000, Wailea in 1999, Kailua Beach in 1998, Hulopo'e in 1997, Lanikai in 1996, Hapuna in 1993 and Kapalua in 1991. Condo rentals in 96761,96767and 96753 areas Hawaii, USA © 1998-2004 ParadiseMaui.Com. All rights reserved HAWAIIAN WEDDINGS AND BLESSINGSHawaii - Maui - Weddings Activities Maui Printer Friendly Version Help us preserve the Islands. Tell our advertisers you found them on Alternative-Hawaii. WEDDINGS Coordinators | Photographers | Locations | Other Services COORDINATORS ABOVE HEAVEN'S GATE WATERFALL & BEACH WEDDINGS 41-1010 Laumilo Street Honolulu, HI 96795 (All Hawaiian Islands) Tel. (808) 259-5429 or 1-800-800-2WED (toll free) Fax 1-888-463-6933 (toll free) Email: Howie@hawaiiweddings.com Capt. Howie performs weddings at spectacular waterfalls in private tropical gardens. Our other locations include pristine beaches and sailing to off-shore islands. Our exotic parrots attend your ceremony as witnesses. Photo ALL WAYS MAUI'D WEDDINGS & SEVENTH WAVE PHOTOGRAPHICS P. O. Box 817 Puunene, HI 96784 (Island of Maui) Tel. (808) 244-1167 or Toll-free 1-877-90-MAUID (6-2843) Email: weddings@maui-angels.com A non-denominational Maui Weddings ministry providing its clients with charming island-theme ceremonies, romantic vow renewals and affordable photography packages since 1996. Photo ENCHANTED WEDDINGS OF MAUI P. O. Box 1481 Puunene, HI 96784 (Island of Maui) Tel. (808) 875-8838 or 1-800-648-8697 Email: enchantedweddings@hawaii.rr.com Creating Maui memories since 1994! Perfection is our specialty. We will help you create a wedding that is uniquely yours. Photo HAWAIIAN ISLAND WEDDING PLANNERS (Islands of Oahu, Maui, Big Island, Kauai & Lanai) Tel. (805) 279-8474 Fax (805) 480-0873 Email: weddings@hawaiianweddings.net Dedicated to planning your romantic dream wedding or vow renewal in Paradise. Personalized service on the Hawaiian Islands by experienced professionals. Happily Ever After should begin in Hawaii! Photo HAWAIIAN ISLAND WEDDINGS, INC. P. O. Box 2098 Kihei, HI 96753 (Islands of Maui, Kauai, Hawaii and Oahu) Tel. (808) 875-0350 or 1-800-368-5502 Fax (808) 874-9215 Email: weddings@maui.net Start your life together with a picture perfect Hawaiian Island Wedding. Serving all four major islands, Maui, Kauai, Hawaii and Oahu. "From the intimate to the ultimate." Photo KUHINA HAWAIIAN WEDDINGS AND BLESSINGS 987 Kapuhau Place Kihei, HI 96753 (All Hawaiian Islands) Tel. (808) 879-1499 or 1-888-KOKONUT Fax (808) 875-6887 Email: alalani@aloha.net Specializing in ancient Hawaiian protocol and the traditions of yesterday. Offering a variety of Hawaiian wedding packages - ceremonies range from traditional Christian to ancient Hawaiian. They can also create a custom ceremony or dream wedding or blessing just for you. Sessions in Hawaiian healing methods available. Photo MAUI WEDDINGS FROM THE HEART P. O. Box 329 Kihei, HI 96753 (Island of Maui) Tel. (808) 874-8755 or 1-866-874-8755 Email: shasta@mauiwed.com Shasta Rose has been arranging Hawaii weddings since 1985. With everything from locations to flowers to photography, rely on her years of experience and expertise to make those important wedding decisions easy and enjoyable. Photo MAUI'D FOREVER 3950 Kalai Waa, #A102 Wailea, HI 96753 (Island of Maui) Tel. (808) 268-8339 or 1-800-395-7807 Email: info@mauidforever.com Maui'd Forever helps people plan Maui Weddings and Honeymoons. Get their free Wedding Guide . Beach weddings are their specialty. Photo ROMANTIC MAUI WEDDINGS P. O. Box 13232 Lahaina, HI 96761 (West Maui) Tel. (808) 661-3990 or 1-800-808-4144 Fax (808) 667-9295 Email: romance@justmauied.com Since 1988, we have helped over 6,000 couples fulfill their wedding dreams on Maui. Specializing in complete customized weddings and reception arrangements. A location video is available. Photo SACRED WEDDINGS MAUI 2463 S. Kihei Road Kihei, HI 96753 (South Maui) Tel. (808) 573-2029 or 1-866-343-3017 Fax (808) 573-2029 Email: sacredweddings@hawaii.rr.com A rare Hawaiian Wedding Company providing a variety of packages and services, with the emphasis on the atmosphere of 'sacredness' on your day of union. Also offering the choice of Spiritual, Contemporary, Traditional, Hawaiian and Interfaith Ceremonies with the freedom to customize where desired. Photo A SIMPLY ELEGANT WEDDING Kihei, HI (Island of Maui) Tel. (808) 874-7447 or 1-866-344-7447 (toll free) Email: asimplyelegantwedding@verizon.net At A Simply Elegant Wedding, we are committed to making Your Day, Your Way. We specialize in elegant and affordable events and are skilled at embracing your vision and making it a reality. The word "stress" is not in our vocabulary and we hope to take it out of yours! We never forget that it's all about you, so do call us toll free or visit us online. Photo WEDDINGS HAWAIIAN STYLE 188 Kamakoi Loop Kihei, HI 96753 (Island of Maui) Tel. (808) 875-8460 or 1-888-583-9529 (toll free) Email: weddings@kamele.com Wildly Romantic and Authentically Hawaiian...Let us Make your Dreams Come True! Our expert staff can help you with your travel, wedding and party planning...all you have to do is arrive. Photo Top PHOTOGRAPHERS MAUI SNAPSHOTS P. O. Box 13232 Lahaina, HI 96761 (West Maui) Tel. (808) 661-3990 or 1-800-808-4144 Fax (808) 667-9295 Email: info@mauisnapshots.com We specialize in fun photos and we guarantee sunshine! Using high resolution digital cameras. Photo MAUI WEDDINGS FROM THE HEART P. O. Box 329 Kihei, HI 96753 (Island of Maui) Tel. (808) 874-8755 or 1-866-874-8755 Email: shasta@mauiwed.com Shasta Rose has been arranging Hawaii weddings since 1985. With everything from locations to flowers to photography, rely on her years of experience and expertise to make those important wedding decisions easy and enjoyable. Photo PATTY HOLBROOK PHOTOGRAPHY 637 Mililani Place Wailea, HI 96753 (South Maui) Tel. (808) 874-1187 Fax (808) 874-0164 Email: crystals@maui.net Affordable, fun, romantic photography for all your needs. Weddings, family portraits and reunions, family documentaries. Photo Top LOCATIONS HAIKU PLANTATION INN 555 Haiku Road Haiku, HI 96708 (North Shore) Tel. (808) 575-7500 or (808) 298-6579 (cell) Fax (808) 575-9177 Email: haikuplantation@aol.com One of Maui's truly Hawaiian bed and breakfasts on 2 secluded tropical acres. A historic 1870's plantation estate offering five lovely guest suites. Hawaiian practitioners provide traditional wellness services. Wedding, vows and ceremonies performed. Continental breakfast served daily. Rates: $99 to $149 per night (3 night minimum stay). Photo PUA LEA ESTATE (Upcountry Maui) Tel. (808) 874-7447 or 1-866-344-7447 (toll free) Email: asimplyelegantwedding@verizon.net Featured in the 2003 summer edition of Pacific Rim Weddings, the tradewind caressed Pua Lea Estate is very private, surrounded by the ruins of one of Maui's first sugar mills. Now these stones are part of a lush botanical garden, draped with tropical vines and flowers. The estate is painstakingly maintained, while retaining the serenity and solitude of untouched nature. An exquisitely restored canehouse is available for the bride's dressing and make-up preparation and can be rented for the wedding night or honeymoon. Pua Lea is perfect for wedding parties of 2 to 100. Photo Top OTHER SERVICES TRAVEL TO PARADISE 305 Hahani Street, # 187 Kailua, HI 96734 (All Hawaiian Islands) Tel. 1-877-965-4358 (toll free) Fax 1-888-576-9650 (toll free) Email: aloha@traveltoparadise.com Let us share our Paradise with you. We have a feel for the islands that only comes from living here. All of the islands can fulfill your every wish, yet some offer special places to make your wedding or honeymoon even more memorable. Looking for a romantic hideaway? a location central for the whole family's fun? or the ultimate luxuries of a 5-star resort? Travel to Paradise can help you make the right decisions to turn your dreams into reality and ensure your travel is hassle-free. Photo Top Weddings "Friends" Listings Activities Index | Home Page Contact Us | Sponsor Join Us Form ©Ala Mua Hawaii 1997 HawaiianCurrent update of the eruption of Kilauea Volcano, Hawai`i `o Eruption Summary Hazards History Panorama Images Eruption Update and Image Archive | deformation | images | maps | Pu`u `O`o camera | 0555 January 14[Note: Your observer will be way south of the border, almost astraddle the equator, for the next two weeks. The next regularly scheduled morning update will be on Monday, January 30. Updates may occur at irregular intervals in the interim.]The Full Wolf Moon is the brightest object visible this morning, for lava on Pulama pali is confined to small patches and rivulets in the west string of breakouts. The breakouts reache from about the 1400-foot elevation down to about the 900-foot elevation, with small lava patches down to about 300 feet, as noted by yesterday's field workers. Glow comes from just above the top of the pali, probably at about the 1900-foot elevation, and testifies to surface lava there, too. Yesterday's observers noted some lava along the far east side of the PKK flow just outside the national park at about the 200-foot elevation 3.8 km from the end of the Kalapana access road.Moderate glow comes from East Lae`apuki this morning. Lava rose from cracks that cut the front half of the delta on Thursday and added perhaps as much as 80 m to the west side of the delta. The observers estimated that at least a third of the delta is new or resurfaced by lava. Lava enters the ocean at numerous spots along most of the front of the delta, so that the laze plume is spread almost continuously along the water's edge. The delta is now about 500 m long (parallel to shore) but still only 140 m wide. The crater of Pu`u `O`o is badly socked in this morning, but glimpses appear of all vents except Beehive. Conditions were similar yesterday, and the field observers were skunked. They did witness, however, a breakout from the PKK tube at the base of the flank shield. It was not active at 0900, was going strong at ~1030, and was over by 1130. The breakout came from a shatter ring immediately down-tube from the bend in the tube at the base of the flank shield. This shatter ring may be the source for all the breakouts from the upper tube that have occurred since mid-December. The shatter ring is 60 m x 75 m across, and its southwest side is a 3-4-m-high, nearly vertical rubble wall. This area was very noisy, with cracking and scraping and lots of rock falling off, both during and after the breakout. Background volcanic tremor is about normal at Kilauea's summit this morning. Volcanic tremor is at a moderate level at Pu`u `O`o.Inflation at Kilauea's summit continued for the past 24 hours and has now recovered the 5.2 microradians lost during the deflation of January 9-10. In contrast, Pu`u `O`o is having a rocky, slow deflation that started midday January 12 and by this writing has lost almost 1 microradian. Note: Check Photo Glossary or a good dictionary for any terms unfamiliar to you. See Maps and accompanying caption for place names. Maps updated on December 19 Current Deformation Electronic Tilt Global Positioning System (GPS) Images and Chronology Looking for images you could swear you saw here but can't find now? Check Image Archive 13 January 2006 East Lae`apuki lava delta | med | large | | med | large | Left . Looking northeast across lava delta at East Lae`apuki. Note smooth, new surface on near part of delta, created when lava welled from cracks a couple of days ago. These cracks are shown in first image for January 6. Note also that most of delta front is source of laze; this is because lava pours into the water at many places. 0905. Right . Looking west at lava delta, showing how it nestles against cliff bounding embayment. Much of the cliff was created during collapse of earlier lava delta and adjacent "mainland" on November 28. As such, only part of the cliff is a true "sea cliff," formed by erosion. 0907. 6 January 2006 East Lae`apuki lava delta and Petunia skylight | med | large | | med | large | Left . Looking east across lava delta at East Lae`apuki. Note the cracks cutting the outer part of the delta. The cracks have formed in the last week or two as the delta has grown larger and become more unstable. Similar cracks cut the delta before its wholesale collapse on November 28, 2005. Steam (laze) rises at points where lava is entering the water. 0910. Right . Pretty Petunia skylight in roof of PKK lava tube, upper part of PKK flow. View looks downstream. Some of the lava visible through the skylight will eventually end up at East Lae`apuki 1-2 hr later. 1122. 29 December 2005 East Lae`apuki and MLK vent area | med | large | | med | large | Left . Lava delta at East Lae`apuki, built since November 28. White color on delta is from salt and other minerals precipitating on surface. Inland, note the scattered puffs of fume coming from points along lava tube feeding the delta. Actual point where tube enters delta is hidden by large laze plume. Note lopsided nature of delta; most is built right (east) of tube. Pulama pali in distance. 0938. Right . Treacherous lip of pit at MLK vent. Is it any wonder that geologists take care in this area? Southwest slope of Pu`u `O`o in background. 1016. 22 December 2005 East Lae`apuki and Pu`u `O`o area | med | large | | med | large | Left . Head-on view of East Lae`apuki lava delta. Four main ocean-entry points, and several smaller ones, generate plumes of laze, mainly steam. 1249. Right . Long-shore view of East Lae`apuki lava delta, looking east. Almost all of this delta has been rebuilt since the collapse of November 28. 1249. | med | large | | med | large | Left . Low-level fountaining in East Pond Vent on floor of Pu`u `O`o. Image taken through thick fume, which enhances red color. 1329. Right . Treacherous MLK vent area at southwest base of Pu`u `O`o (cone behind MLK crater.) Note highly cracked surface adjacent to MLK crater. In upper right is Kupaianaha shield, built in late 1980s. 1226. 16 December 2005 Growing lava delta and collapsing Pu`u `O`o | med | large | | med | large | Left . Aerial view looking west at new East Lae`apuki lava delta, built in scar left after collapse of original delta and adjacent old sea cliff on November 28. 0915. Right . Slump blocks on south rim of Pu`u `O`o's crater. Most of the south rim of the cone is badly cracked and waiting to fall, and gaping cracks also cut the south flank of the cone below the rim. 1048. 2 December 2005 East Lae`apuki and Pu`u `O`o | med | large | | med | large | Left . Aerial view of embayment left after destruction of east Lae`apuki lava delta on November 28. Compare with last image taken on November 1. Column of steam and other gases rises from site of new, growing lava delta. 1021. Right . Head-on aerial view of new lava delta and sea cliff behind. The cliff retreated several tens of meters during the November 28 collapse. 1021. | med | large | | med | large | Left . New lava delta and feeding stream of lava emerging from tube high on cliff. 1023. Right . Closer view lava spilling from tube and flowing down fan created by the stream. Note that stream flows into a new tube that is being created by cooling of the surface of the lava. 1023. | med | large | | med | large | Left . Incandescent hole at MLK vent at southwest base of Pu`u `O`o. Hole is 1-2 m across. 1201. Right . Aerial view of East Pond Vent in crater of Pu`u `O`o. 1251. Current Deformation Map of selected deformation stations Electronic Tiltmeter Pu`u `O`o experienced bumpy tilt on January 7, 8, and early January 9; the bumps average out to flat tilt. Uwekahuna inflated slightly until noon January 7, deflated in the afternoon, inflated until early January 8, and then flattened and stayed flat for most of the day. It then started to inflated before midnight and continued up until 2141 January 9. Then Uwekahuna started a rapid, large deflation that finally ended at 2345 January 10 after a loss of 5.2 microradians. Pu`u `O`o inflated during January 8, following Uwekahuna, but it did not plummet when the summit started to deflate, instead maintaining flat to gently declining tilt throughout January 10 and into the 11th. Kilauea's summit began to inflate steeply at 2345 January 10, ending the deflation. The inflation continued through January 11-12-13 and into January 14 and had recovered all the tilt lost by the January 9-10 deflation by early January 14. Pu`u `O`o had pretty flat tilt until about noon January 11 and then began a slow inflation that continued until late morning January 12. The tilt that more or less stabilized before dropping a little that night and through January 13 into January 14, though the deflation was very irregular. This graph shows the radial tilt at Uwekahuna (UWE), on the northwest rim of Kilauea's caldera, and at Pu`u `O`o cone (POC), on the northwest flank of the active vent along the east rift zone, as recorded by continuously operating electronic tiltmeters. Positive changes indicate inflation of the magma storage areas beneath the caldera or Pu`u `O`o. Data are shown for a one-week period. A long-term trend of constant-rate, large deflation at Pu`u `O`o used to be removed for scale reasons, but starting on May 24, 2002, the tilt is shown as recorded, including the long-term deflation. The graph is refreshed at the same time as the eruption update at the top of this page, usually daily. The Y-axis is in microradians, an angular measure in parts per million; for example, one microradian represents the tilt of a 1-km-long bar, one end of which is lifted up or down 1 mm. Global Positioning System (GPS) Two years of data are shown in the plot. Between June 2003 and July 2004 the lengthening between the two stations was generally at a gradually increasing rate. The distance then became stable for nearly a month, but then extension resumed at a slightly slower rate than before the brief stable period. Extension picked up significantly in December 2004 and continued to lengthen rapidly until late February 2005. Then the line rather abruptly started to contract. The contraction ended in mid-March 2005, and the line remained steady until early May, when it began to lengthen once more. The lengthening continued until early July 2005, when the distance stabilized, coincident with a flattening of the tilt at Uwekahuna. Extension then resumed at a quickened rate in late July-early August 2005 and continued to late September. Then the rate of lengthening sharply reduced and perhaps even became zero for a time. Then, in November 2005, the line began to lengthen once more, only to stabilize once more at the end of the year. This graph shows the change in distance between two Global Positioning System (GPS) stations located on opposite ides of Kilauea's caldera. A rapid increase in distance can be interpreted as inflation of the summit magma reservoir. The graph is refreshed at the same time as the eruption update at the top of this page, usually daily. For more information on how electronic tiltmeters and GPS receivers help monitor the deformation of Kilauea and Mauna Loa volcanoes, see a summary of the inflation-deflation of magma chambers . Maps of lava-flow field, Kilauea Volcano Map of flows from Pu`u `O`o: 19 December 2005 Map shows lava flows erupted during 1983-present activity of Pu`u `O`o and Kupaianaha ( see large map ). Yellow, brown, and red colors indicate lava flows erupted from October 2003 to December 16, 2005. Yellow indicates the currently active Kuhio (PKK) flow, active most of the time from March 20, 2004 to the present. The east and west arms of the PKK flow, once widely separated, began to merge and overlap on the coastal flat in March 2005. The east arm feeds the East Lae`apuki ocean entry. Activity on the west arm declined through mid-August, and the last surface flow on that arm was observed on August 21. The recent (November-December 2005) breakouts on Pulama pali described as "eastern" and "western" are all on the east arm of the PKK flow. The brown shade denotes Martin Luther King (MLK ) flows, which first erupted in January 2004 from flank vents on the south slope of Pu`u `O`o. Since then, several more vents have formed in the MLK area and continue to erupt intermittently. Red indicates the Mother's Day and Banana flows, last active in September 2004. Short flows from the crater, West Gap, and Puka Nui vents are also shown in red. In recent months, only the Puka Nui vent has produced infrequent, small flows. Map of Pu`u `O`o and vicinity: 19 December 2005 Map shows vents, lava flows, and other features near Pu`u `O`o frequently referred to in updates ( see large map ). These features can change quickly, but this map should help those viewers lost in the terminology. The vents, lava tubes, and flows active in 2005 include the numbered vents in the crater, the MLK vent complex and associated flows, the Puka Nui vent, and the upper Kuhio (PKK) tube, which feeds the lava flows eventually reaching the ocean. Eruption-viewing opportunities change constantly, so refer to this page often. Those readers planning a visit to Kilauea or Mauna Loa volcanoes can get much useful information from Hawai`i Volcanoes National Park . The URL of this page is http://hvo.wr.usgs.gov/kilauea/update/ Contact: hvowebmaster@usgs.gov Updated: 14 January 2006 (DAS) Hawaii Volcanoes Photo GalleryHawaii Volcano Photo Gallery Pu`u `O`o - Kupaianaha Eruption of Kilauea Steam Explosions as Lava Flows into the Sea You are here: About > Travel > Hawaii / South Pacific for Visitors Travel Go Hawaii Essentials Which Hawaiian Island Suits You Best? 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Banks, USGS photo and caption credit U.S. Department of Interior, U.S. Geological Survey Steamexplosions (also called littoral explosions, because they occur at theshoreline, or littoral zone) result when lava meets the sea. In the photographabove, the explosion sprays fragments of lava into the air. The smaller piecesare carried by currents and deposited in bays to form black sand beaches. priorphoto next photo Return to Hawaii Volcanoes Photo Gallery Index Return to Hawaii Photo Gallery Index Return to Hawaii for Visitors Home Page From John Fischer , Your Guide to Hawaii / South Pacific for Visitors . FREE Newsletter. Sign Up Now! Advertisement Most Popular Nudist Beaches in Hawaii Hawaii Photos Hawaii Pictures Life's a Beach in Hawaii - Our collection of photos of peopl... Hawaiian Island Scorecard What's Hot Top Picks in Hawaiian Coffee Kamehameha the Great Kalua Pig Waikiki Beach, Oahu - Life's a Beach in Hawaii - Hawaii Beac... 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