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Kailua-Kona: Outrigger Keauhou Beach Resort - Traveler Reviews - Overall, a lotta bang for your buck - TripAdvisor Outrigger Keauhou Beach Resort: Traveler Reviews Sign in • Sign up Home > United States > Hawaii > Island of Hawaii > Kailua-Kona > Hotels > Outrigger Keauhou Beach Resort > Traveler Reviews Kailua-Kona tourism: Overview Hotels Flights Attractions Dining Deals Forums Maps, etc. Search (e.g., Boston hotels, Las Vegas, Paris art museum) Kailua-Kona Kailua-Kona Overview Kailua-Kona Hotels Outrigger Keauhou Beach Resort All Kailua-Kona Hotels Flights to Kailua-Kona Kailua-Kona Deals Kailua-Kona Attractions Kailua-Kona Restaurants Kailua-Kona Forums Kailua-Kona Maps Kailua-Kona Discount Hotels Kailua-Kona Vacation Packages Outrigger Keauhou Beach Resort e-mail this page to a friend Traveler Reviews Write a review . What was your experience with Outrigger Keauhou Beach Resort? Tell others what's hot and what's not. Kailua-Kona Outrigger Keauhou Beach Resort 78-6740 Alii Drive Kailua-Kona, Island of Hawaii, Hawaii 96740 United States Deals on Nearby Kailua-Kona Hotels Kona Coast Resort ResortQuest Kona By The Sea Outrigger Royal Sea Cliff Sea Village Resort Castle Kona Bali Kai Kona Village Resort Outrigger Kanaloa at Kona Holua Resort At The Mauna Loa Village Kona Hawaiian Village Kona Reef Mauna Loa Village Sheraton Keauhou Bay Resort & Spa Royal Kona Resort Uncle Billy's Kona Bay Hotel Kona Seaside Hotel King Kamehameha's Kona Beach Hotel Four Seasons Resort Hualalai ResortQuest Waikoloa Colony Villas ResortQuest Shores at Waikoloa Waikoloa Beach Marriott Resort Outrigger Fairway Villas Waikoloa Villas at Waikoloa Village Vista Waikoloa Waikoloa Villas at Waikoloa Village The Fairmont Orchid, Hawaii Hilton Waikoloa Village Paniolo Greens Resort Mauna Lani Bay Hotel & Bungalows Mauna Lani Point Hapuna Beach Prince Hotel Mauna Kea Beach Hotel Mauna Lani Terrace Condominiums The Islands at Mauna Lani Sunterra Resorts At Sea Mountain Colony One at Sea Mountain Waimea Country Lodge Chalet Kilauea: The Inn at Volcano Chalet Kilauea: Lokahi Lodge Chalet Kilauea: Volcano Bed and Breakfast Read more Kailua-Kona tourism Outrigger Keauhou Beach Resort : Traveler Reviews #9 of 31 hotels in Kailua-Kona Compare rates with: Average price*: $ 145 78-6740 Alii Drive, Kailua-Kona, Island of Hawaii, Hawaii 96740, United States Rooms: 311 Hotel class: TripAdvisor traveler rating: Call now to book: 1-800-353-6145 from ClassicVacations.com Map this hotel: Expedia.com Hotel photos: Expedia.com Virtual tour: VFM Interactive View candid traveler photos Attractive 7-story Oceanfront Resort facing lagoon, 3 miles from Kailua-Kona Town & 12 miles from airport. This description is based on information provided by the hotel. Sponsored links * Hotel deal search: Outrigger Keauhou Beach Resort Click here for best prices for Outrigger Keauhou Beach Resort Outrigger Keauhou Beach Resort : Great rooms from $146 Expedia.com Don't just travel. Travel right! Outrigger Keauhou Beach Resort : Hawaii Experts! RoyalHawaii.com Instantly check availability & rates. Outrigger Keauhou Beach Resort : Book best available room ClassicVacations.com Call 800-921-2680 to find your luxury travel specialist Outrigger Keauhou Beach Resort : Up to 20% Less Than All Others GreatHawaiiVacations.com We Know Hawaii Best. Five Star Service Starts With Us. All results: View all 211 Kailua-Kona travel deals Airfare: Find deals on airfare to Kailua-Kona (arriving in Kona, HI) TripAdvisor Traveler Rating Based on 193 reviews worldwide What to expect Rooms Service Value Cleanliness Pool Recommendations couples and romantics families with small children honeymooners seniors families with teenagers Traveler Reviews (14-18 of 193) (English) Traveler reviews (14-18 of 193) Previous | Next RATING: DATE: Show: All languages English (193) Traveler rating: Kailua-Kona: Outrigger Keauhou Beach Resort : "Overall, a lotta bang for your buck" Nov 7, 2005 : A TripAdvisor Member, oregon Compare prices with: I stayed at this hotel in: November, 2005 My ratings for this hotel are: Rooms Service Value Cleanliness Dining Activities and gym Pool I traveled to this hotel with: spouse/partner I recommend this hotel for: couples and romantics, families with teenagers, seniors, budget travelers, tourists My visit was for: extended vacation Would I stay at this location again: absolutely! Just returned from 8 days at OKBR. If you're not finicky, there is good value here. Like others who have posted, the place could use a little "umpf" But since you're gone most of the day does it really matter what color the paint, or condition of the carpet ? Our room was more than adequate with coffee maker, refrigerator, clothes iron, security safe, lanai, big shower. We shopped before booking and figured we saved over $60 per day and got more amenities. Our standard garden view still had an ocean view without paying the upgrade, plus received the 5th night for free. The Kama'aina Terrace restaurant puts on a great breakfast buffet, worth the $13.95. We only ate one dinner here, Fridays prime rib-seafood dinner buffet. At $34.95 it was only so-so. Most regular dinner prices run $18 to $35. Bar drinks run $8.00, do your own in-room. I can recommend lunch at the Kalanikai Grill. Good burgers or fish and chips at $8.00 in an ocean side setting. There is a mall within a mile of here that has fast food and grocery stores. Buy your pop, booze, and munchies and eat in room. Look around for other dining options. Tennis courts, swimming pool, and exercise room available. Next door to the resort is a great beach for swimming and snorkeling. Go to Snorkel Bobs on Alii Dr. to rent your gear for $9.00/week. All in all, I'd recommend to anyone. Very hard to beat the value. This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor, Inc. 17 out of 17 TripAdvisor users found this review to be helpful. Write a review of this hotel Post your photos of this hotel Did you find this review helpful? Traveler rating: Kailua-Kona: Outrigger Keauhou Beach Resort : "Lovely resort but they need to upgrade their rooms" Nov 3, 2005 : View larger photos Compare prices with: I stayed at this hotel in: October, 2005 My ratings for this hotel are: Rooms Service Value Cleanliness Dining Activities and gym Pool I traveled to this hotel with: spouse/partner I recommend this hotel for: couples and romantics, families with small children, families with teenagers, tourists My visit was for: extended vacation Would I stay at this location again: probably not I selected this hotel based on positive reviews from Trip advisor. However, our room (#645) was horrible (stained carpeting and torn bed spread), so we asked for another room. Carpeting should be clean so that I can walk comfortably barefooted. The carpeting in our new room #515 was better but still needs replacing. The bathroom above ours leaked one day and we had to ask for maintenance to come in and fix the problem. Maid service was poor two times: Left used glasses on the table and left used towels in the bathroom floor, yet they took the other used towels. On the positive side, our room was large with a king bed, two chairs, table and ottoman, desk/chair; fabulous view of the pool area and ocean/tide pools. Service at the bar was great, although drinks were a little pricy. Excellent dinner at their main restaurant. We enjoyed the mai tais while watching the sunset and seeing the many turtles sleeping on the rocks in front of us in the tide pool. Nightly entertainment was quite enjoyable. I would definitely return here only if they upgrade their rooms. We were at least lucky to have been upgraded to an ocean deluxe room without any additional charges. Pick a room closer to the ocean to avoid the street noise. This place is located about 5 miles from the center of Kona on Alii drive. Also, Kahaluu beach, next to the hotel, is the BEST place for snorkeling. Bring an underwater camera!! I had the opportunity to swim within inches of turtles, Moorish idols, triggerfish, puffers, parrot fish, etc. This is the best place for snorkeling, especially for beginners. Just up the street is a shopping center, where you can grocery shop: Pick up the large bottle of mai tai mix and dark rum and save on your bar bill by making your own mai tais. Good place to shop for bottled water, sandwiches, and sushi! An internet cafe is there too. Overall we did enjoy our stay, but again, would like to see the place upgraded. Maybe there are other rooms that are refurbished. Ask before you book. One last thought: We spent five nights there. I think the next time we will book a condo like we did when we visited Kauai. This way we could have a kitchen to cook our breakfast and have a more comfortable place to stay. This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor, Inc. 24 out of 24 TripAdvisor users found this review to be helpful. Write a review of this hotel Post your photos of this hotel Did you find this review helpful? Traveler rating: Kailua-Kona: Outrigger Keauhou Beach Resort : "Location, Location, Location" Oct 30, 2005 : A TripAdvisor Member, Dayton, Nevada Compare prices with: I stayed at this hotel in: October, 2005 My ratings for this hotel are: Rooms Service Value Cleanliness Dining Pool I traveled to this hotel with: spouse/partner I recommend this hotel for: couples and romantics, honeymooners, families with small children, families with teenagers, seniors, students, budget travelers, active/adventure travelers My visit was for: extended vacation Would I stay at this location again: absolutely! We stayed at the Outrigger Keauhou Beach Resort for 5 days in October. It is such a beautiful hotel in such a fabulous location. We had an Ocean View room which overlooked the beach, pool and on towards Kona Bay. The staff and service was wonderful. The hotel is begining to show its age but is still well maintained and very clean. On our last night there, the A/C went out on us. My friend when down to the front desk to report the problem and the maintenence man beat him back to the room. The problem was taken care of in about 30 minutes. Because we stayed 5 nights, we were intitled to the Breakfast Buffet and it's fabulous. They had every fruit you could want and then some. Eggs fixed several different ways, french toast and pancakes or waffles. Bacon and sausage as well as hash browns and potatoes fixed in some other ways. Each day there was several different things added in to make it interesting. For lunch, we were usually off sightseeing and ate wherever we were. Do to the high cost of food at most hotels, we found some wonderful places near the hotel. There is a Wendy's just up the hill. Just beyond that, there is a lovely mall that has Drysdales II, a fun restaurant with a neverending menu. We ate there twice. In the same mall we found a great little Mexican restaurant. It is small but there are tables inside and outside. The service is fast and the food is unbelievable. We ate there twice also. Next to that, all in a row, there is a Thai restaurant, a Subway in cast you just need a deli fix. These places were much less expensive than hotels and gourmet type restaurants if you are traveling on a budget. In the middle of this Mall, there is a small courtyard where they have intertainment several nights a week. All are FREE. We got lucky and saw a wonderful Hula show on Friday night and on Saturday, there was a Dixieland band for an hour then a wonderfully crazy band that played fiddles, washboards, accordions, base etc. Everyone was up dancing and clapping and carrying on. What fun. The Keauhou Beach Resort is a wonderful place to stay. Away from the noise of a town but close enough to visit as often as you want to. Will I stay there again? You bet I will. ASAP This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor, Inc. 14 out of 14 TripAdvisor users found this review to be helpful. Write a review of this hotel Post your photos of this hotel Did you find this review helpful? Traveler rating: Kailua-Kona: Outrigger Keauhou Beach Resort : "A quiet, lovely and pleasant hotel" Oct 27, 2005 : A TripAdvisor Member, Los Angeles Compare prices with: I stayed at this hotel in: October, 2005 My ratings for this hotel are: Rooms Service Value Cleanliness Dining Activities and gym Pool I traveled to this hotel with: spouse/partner I recommend this hotel for: seniors My visit was for: extended vacation Would I stay at this location again: most likely This was our first trip to the Big Island "Hawaii" and our tenth to these islands. The Outrigger Hotel was booked by anagency for us. It was a surprise to realize that the hotel was located in the southwestern side of the island and not in the northwest. The NW, where the Hilton and the Marriott are located, we found to be quite warm, arid and moon-like! The SW was quite pleasant, tropical and lush. We were blessed for the location of this hotel. The staff was quite polite and accommodating. The food was excellent. The tranquility of the whole place is priceless. The views of the tropical surrounding, the ocean, and the sunsets are unforgettable. The only issue with the hotel is its old carpeting that is planned to be renovated soon. In spite of its age, built in the 70s, the hotel is quite charming and comfortable. Its location from Kona and other attractive places is just perfect. Having a car is a must! We enjoyed snorkeling and swimming using the public sandy beaches accessible within walking distance from the hotel. In spite of having its own sandy beaches it offers many tide pools to enjoy the marine life. We also found the abundance of the sea turtles quite amusing and relaxing in these tide pools and the beaches. For eating, we found a variety of restaurants in Kona and a shopping center up the hill from the hotel driving south on Alii Drive. We definitely stay at this hotel again, as it offers unexpected values to enjoy our vacations. This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor, Inc. 7 out of 7 TripAdvisor users found this review to be helpful. Write a review of this hotel Post your photos of this hotel Did you find this review helpful? Traveler rating: Kailua-Kona: Outrigger Keauhou Beach Resort : "First days in Hawai'i" Oct 22, 2005 : A TripAdvisor Member, Brooklyn, NY Compare prices with: I stayed at this hotel in: October, 2005 My ratings for this hotel are: Rooms Service Value Cleanliness Dining Activities and gym Pool I traveled to this hotel with: spouse/partner I recommend this hotel for: business travelers, couples and romantics, honeymooners, families with small children, families with teenagers, budget travelers, tourists My visit was for: extended vacation Would I stay at this location again: absolutely! A lovely, very friendly hotel with free wi-fi in the lobby (very helpful for uploading you digital photos to the internet). In particular, the bell service was very helpful in getting our car rental company to go look for our video camera in their parking lot. We got it back the next day, much to the relief of my husband. The most remarkable aspect of this hotel is the tide pools on the hotel grounds. You WILL see Honu (green sea turtles) in the tide pools. Just be careful, the rocks are slippery and you are responsible for yourself if you go out there. I highly recommend buying a pair of reef shoes to protect you feet and for grip. The live music in the bar nightly is pleasant and fun, especially when they have performances by the hula school. It's funny how, when reading these reviews, you'd think people were staying at different hotels, but our four night stay was just wonderful! We'll be back! This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor, Inc. 10 out of 10 TripAdvisor users found this review to be helpful. Write a review of this hotel Post your photos of this hotel Did you find this review helpful? Traveler reviews (14-18 of 193) Previous | Next Sponsored links * Hotel deal search: Outrigger Keauhou Beach Resort Click here for best prices for Outrigger Keauhou Beach Resort Outrigger Keauhou Beach Resort : Great rooms from $146 Expedia.com Don't just travel. Travel right! Outrigger Keauhou Beach Resort : Hawaii Experts! RoyalHawaii.com Instantly check availability & rates. Outrigger Keauhou Beach Resort : Book best available room ClassicVacations.com Call 800-921-2680 to find your luxury travel specialist Outrigger Keauhou Beach Resort : Up to 20% Less Than All Others GreatHawaiiVacations.com We Know Hawaii Best. Five Star Service Starts With Us. All results: View all 211 Kailua-Kona travel deals About TripAdvisor TripAdvisor provides recommendations for hotels, resorts, inns, vacations, travel packages, vacation packages, travel guides and lots more. Recommendations for hotels, resorts, inns, vacations, travel packages, travel guides and lots more! 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Hawaii Condominiums Find AArticle Insider - Maui Oceanfront Condos HOME ABOUT US CONTACT US NEWSLETTER ADVERTISE Wednesday, January 25th, 2006 Articles Maui Real Estate Zone Maui Real Estate Maui Real Estate Agents Maui Land Kula Real Estate Pukalani Real Estate Haiku Real Estate Napili Real Estate Kaanapali Homes Lahaina Vacation Homes Lahaina Real Estate Kihei Real Estate Agents Kihei Real Estate Wailea Property Wailea Homes For Sale Wailea Condos Makena Oceanfront Makena Properties Makena Homes Maui Vacation Condos Best Maui Condominiums Kapalua Real Estate Maui Condo Sales Luxury Maui Condos Maui Ocean Front Condos Kihei Maui Condos Maui Foreclosure Homes Luxury Homes On Maui Maui Vacation Homes Hawaii Real Estate Listings Wailea Hawaii Real Estate Hawaii Real Estate Brokers Hawaii Real Estate Sales Hawaii Real Estate Foreclosures Molokai Hawaii Real Estate Luxury Hawaii Real Estate Affordable Hawaii Real Estate Maui Beach Front Real Estate Upcountry Maui Real Estate West Maui Real Estate Maui Real Estate Listings Hawaii Luxury Homes Hawaii Vacation Homes Hawaii New Homes Hawaii Home Foreclosure Home Buying In Hawaii Hawaii Beach Homes Maui Beach Front Condos Maui Oceanfront Condos Maui Vacant Land Hawaii Condominiums Find A Kaanapali Realtor Find A Lahaina Realtor Find A Kihei Realtor Find A Wailea Realtor Makena Property Maui Condos Hawaii Condos Real Estate Hawaii Beach Front Home Sales Buying Property In Hawaii More Maui Real Estate Resources Home > Real Estate > Hawaii Real Estate Maui Real Estate Zone Maui Oceanfront Condos by Patricia Tunstall Molokai Maui Oceanfront Condos Molokai is one of the four islands that constitute Maui County. For such a small area--38 miles long and 10 miles wide--this island has many unique features. It has the longest white-sand beach in Hawaii at Papohaku Beach. It has the world's highest sea cliffs at 2,600 feet on the North Shore. It has Hawaii's only barrier reef that protects the east and south sides of the island. These are only the most obvious highlights. Molokai has only one main road, no traffic lights, a top speed limit of 45, and no building taller than a palm tree! On the west end, the Kaluakoi Resort at Kepuhi Beach offers several complexes of condos and villas on the shore, as well as, a golf course set among the palms. On the southern part of the east end are the Wavecrest Resort and Molokai Shores, both of which have Maui oceanfront condos. Contact the Molokai Chamber of Commerce, the Molokai Visitors Association, or Maui real estate agents for more information about Molokai real estate. Beach Communities with Condos On the island of Maui itself, several beach communities have more of a mix of people from all walks of life than do the resorts at Kapalua, Kaanapali, Wailea, and Makena. These communities house the locals who live and work on West and South Maui. The lodging and accommodations are also an eclectic mix of older homes and newer condo developments. The Napili/Kahana/Honokowai area is a more affordable stretch offering Maui oceanfront condos between the very expensive and exclusive properties at Kapalua and Kaanapali. Lahaina, south of Kaanapali, was once the capital of Hawaii and a whaling center. It still is lively, and has a typical beach town's colorful nightlife. Kihei, on South Maui, is also a bustling, eclectic town that has more affordable lodging, as well as, Maui oceanfront condos. Get all Hawaii Real Estate articles via v. 5.0154 © 2002 - 2006 InfoSearch Media, Inc . All Rights Reserved. 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Tropic HawaiianHawaiian Tropic After Sun Lotion : Read reviews and compare prices at Ciao.co.uk Join Ciao - Login - Help Appliances Books Cameras Cars Computers Electronics DVDs Music Phones Travel More Enter your search term in All categories -------------------- Cameras Cars Ciao Caf Computers DVDs Education & Careers Electronics Entertainment Family Finance Food & Wine Games Health & Beauty House & Garden Household Appliances Internet Music Office Equipment Shopping Software Sports & Outdoors Telecommunications Travel Home > Health & Beauty > Beauty > Sun > After Sun > Hawaiian Tropic After Sun Lotion Hawaiian Tropic After Sun Lotion Overall user rating: Rated by 1 Ciao member [...] This year, in a break from my usual Nivea spray, I ended up with Hawaiian Tropic.First impressions? 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Click here About Us - Advertise with Us- Become a Partner- Our Shopping Partners - Ciao Quality Seal - Ciao Surveys Ciao Deutschland - Ciao France - Ciao Italia - Ciao España - Ciao Nederland Site Index - Product Index - Ciao Charts - Top searches in Health & Beauty © 2006 Ciao GmbH Hawaiian ClothesHonolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement- |
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