Hawaiian Bed Spread

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Hawaiian Clothes

Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement-

Maui Snorkeling

Maui snorkeling, snuba and whale watching tours with Lani Kai, Maalaea Maui snorkeling Maui snorkeling and snuba aboard "Lani Kai" Snorkeling Trips Snorkel Reservations Maui Links CALL TOLL FREE: 1-888-983-8080 or direct 1-808-244-1979 LANI KAI is a 53' foot double-deck catamaran, launched new in 1997. Fast & stable, she is designed to get you to Molokini Crater, and other coral reef snorkeling sites, quickly and comfortably! Friendly Charters has been running snorkeling and whale watching excursions on Maui since 1983. Experience, knowledge and lots of aloha are provided on every cruise. The friendly staff prides itself on extending personalized service, that sets them apart from the others. Lani Kai's superior speed guarantees you more snorkeling time at Maui's premier underwater locations. The vessel has several unique and desirable features that add to the comfort and fun of the trip: Water slide ! Two fresh water showers Two modern heads Large upper sunning deck Spacious protected cabin area Custom snorkel staircase Wide, spacious swim steps at water level and More....... INTERNET RESERVATIONS RECEIVE A 15% DISCOUNT! Snorkeling Trips Snorkel Reservations Maui Links Friendly Charters - Lani Kai P.O. Box 1706 Makawao, HI 96768 Proud members of Hawaii Visitors Bureau and Maui Visitors Bureau Activities Owners Association Keywords: Maui, snorkeling, mauisnorkeling.com, Hawaii, Molokini, Maui snorkel trips, snorkel, boat, boats, tours, excursions, charters, whale watching, snorkeling trips, discounts, snorkel cruises, cruises, friendly charters, Friendly, Charters, catamaran, lani kai, lanikai, activities, adventures, discount, savings, excursions, information, travel, classic, pride, pacific, islands, hawaiian, turtles, dolphins, fish, coral reef, captain, bruce, morse, coast guard, certified, vessel, sunset sails, Maui sunset sails, sailing, sailing on Maui, ocean, sea, lanai, ferry, private charters, custom tours, birthdays, weddings, boat weddings, burial at sea, partys, parties, families, snuba, diving, fun, exciting, educational, eco tours, skinny dipping, internet discounts

Hawaii Resort

Spa Olakino * Salon at the Waikiki Beach Hawaii Resort & Spa No visit to our Waikiki paradise would be complete without a visit to Paul Brown's Spa Olakino * Salon. home spa olakino -- -- Welcome -- Welcome! Below are offers tailored to your general interests. To see more specific, customized offers click here . Change Preferences spa packages The newly opened Spa Olakino * Salon is a 6,000 sq. ft. full-service spa created and managed by world-renowned hair stylist and developer of the Hawaii branded hair care products, Paul Brown. Spa Olakino * Salon is independently owned and is operated by Paul Brown and his team. The world-class spa is located on the second floor of the Kealohilani Tower, overlooking famed Waikiki Beach. An abundance of fresh Hawaii-grown papaya, Kona coffee beans, aloe vera and other exotic plants and fruits are blended and concocted right before your eyes and then lathered on as a face or body spa treatment. Experience traditional Hawaiian remedies and our multi-cultural influences, as we design custom made treatments to inspire your spirit, caress your body, soothe your soul and leave your mind in a state of well being. Every one of our treatments uses only Hawaiian products and is made right on location when you arrive for your treatment. Paul Brown's Spa Olakino * Salon also features Hawaii's finest hair stylists. Personally trained by Paul himself, each stylist will dazzle you while transforming you into the envy of all. No visit to paradise would be complete without a visit to Paul Brown's Spa Olakino * Salon . Instill more romance into your life; share our Couple's Romance Experience and discover new ways to pamper each other. You both enjoy individual Hawaiian Lomi Lomi massages in the privacy of our comfortable couple's treatment room, overlooking world-famous Waikiki Beach. Soak together in our deep Japanese furo tub and luxuriate in a private steam shower. Our Couple's Romance Experience will rejuvenate you both and enhance your relationship. You both will learn how to soothe each other's aches because our massage therapist will instruct you on the optimum techniques to ease aches in your partner's back, neck, shoulder or whatever bothers him or her most. You tell our massage therapist your weakest or most painful spot and, while you are receiving your Lomi Lomi massage, your partner will be instructed on professional massage methods to soothe it, right there, on your body - not just theory, but real practice. Then, during your partner's massage, you will receive tips that are specific to his or her aches. After your Lomi Lomi massages you both relax in privacy for the next two hours, in the furo, the steam shower or both, practice your newly learned massage techniques and enjoy complimentary champagne and strawberries dipped in premium chocolate. A new way for you and your special loved one to share private time together - relaxing, renewing and rejuvenating. A memorable addition to your Waikiki visit. home resort overview accommodations check rates reserve now packages specials meetings & events weddings spa olakino things to do resort dining resort activities news press room take a tour contact privacy policy site map 2552 Kalakaua Avenue Honolulu, Hawaii 96815-3699 RES 1.800.367.5370 PH: 1.808.922.6611 FAX: 1.808.921-5255 ©2005 Waikiki Beach Marriott Resort & Spa Developed by Symbolic

Hawaiian Gift

Hawaiian Shopping and Gifts from Hawaii  You are here: About > Travel > Hawaii / South Pacific for Visitors > Shopping and Gifts Travel Go Hawaii Essentials Which Hawaiian Island Suits You Best? Clickable Map of the Hawaiian Islands Beach Guide Hawaii Pictures Clickable Map of Maui, Hawaii Topics A Hawaii Vacation Planner Big Island of Hawaii Kauai Maui / Molokai / Lanai Oahu / Honolulu / Waikiki South Pacific Culture, History & Language Hawaii Lodging Hula Luau Maps and Weather Pearl Harbor Photos, Video & Cams Recipes Shopping and Gifts Buyer's Guide Tastes of Paradise from Hilo Hattie HilHilo Hattie Dresses and Sarongs Multi-Day Guided Tours Top Hawaii Guidebooks Top Maui / Molokai / Lanai Guidebooks Forums Help FREE Newsletter Sign Up Now for the Hawaii / South Pacific for Visitors newsletter! See Online Courses   Search Hawaii / South Pacific for Visitors > Shopping and Gifts Hawaiian Shopping and Gifts from Hawaii A guide to the best sources for Hawaiian arts and crafts, clothing, flowers, food items, gifts, and quilts. Subtopics Art, Crafts and Photography (9) Hawaii / S. Pacific Cookbooks (4) Bookstore (14) Holiday Gift Guide (12) Buy Hawaiian Music Online (7) Macadamia Nuts (23) Candy, Coffee and Food (9) Pearl Harbor Products (3) Films Made in Hawaii (7) Product Reviews (7) Flowers (17) Quilts (8) Gifts and Clothing (14) Articles & Resources Sort By : Guide Picks | Alphabetical | Recent Tastes of Paradise from Hilo Hattie of Hawaii Hilo Hattie is known as The Store of Hawaii. Best known for their Hawaiian fashions, they also have a large selection of food items available for sale. Just visit one of their stores in Hawaii and you'll see how quickly these items fly off the shelves. Now, people outside of Hawaii can enjoy the tastes of Hawaii thanks to the large selection of items available for purchase on the Internet. Top Picks in Hilo Hattie Dresses and Sarongs Hilo Hattie is the Store of Hawaii. With stores on each of the major islands, Hilo Hattie is a must stop for all island visitors. Eileen Fischer, your Guide's wife is a regular Hilo Hattie customer and she offers her picks for some wonderful Hilo Hattie dresses and sarongs. Flea Markets (Swap Meets), Farmers Markets and Craft Fairs on Maui Held every Saturday from 7:00 a.m. to noon is the Maui Swap Meet. The Maui Swap meet is held on South Puunene Ave. next to the Kahului Post Office. If you driving north on the Kuihelani Highway/Dairy Road (380) from either West or South Maui make a left on South Puuene Avenue. Ala Moana Center - Much More Than Just Another Shopping Mall With the addition of more upscale stores, one of Honolulu's most popular evening drink and entertainment locales, and lots of new dining options, including two of Honolulu's best restaurants, the Ala Moana Center has become a must see destination when you visit Oahu. Chocolate from Hawaii How is chocolate made and what makes Hawaiian chocolate so unique? Macadamia Nuts from Hawaii Find out how an Australian immigrant tree has dug deep roots in Hawaii as we look at the history of macadamia nuts in Hawaii, where to purchase macadamia nut products for shipment to your home, and recipes using macadamia nuts.   Topic Index | Email to a Friend Our Story | Be a Guide | Advertising Info | Work at About | Site Map | Icons | Help User Agreement | Ethics Policy | Patent Info. | Privacy Policy | Kids' Privacy Policy ©2006 About, Inc., A part of The New York Times Company . All rights reserved. Around About Tips to Losing Weight Guide to Distance Learning How to Travel for Less PHOTOS: Italy PHOTOS: Hybrid Cars What's Hot Top Picks in Hawaiian Coffee Kamehameha the Great Kalua Pig Waikiki Beach, Oahu - Life's a Beach in Hawaii - Hawaii Beac... Best Beaches 1999 Headlines Plumeria Photos from Hawaii Plumeria is the most common flower that you'll find in... You Won't See This Sign at Home! This certainly isn't a sign that you've ever seen near... Atlantis Submarine Tour Maui Since I had just experienced the Atlantis Submarine Tour on... Maui Swap Meet Photos Held every Saturday from 7:00 a.m. to noon is the...