Hawaiian Recipes 3 recipes

Costa Rican / Hawaiian | Recipe*zaar ADVERTISEMENT - Remove ads with Recipezaar Premium You are Here: Home > Costa Rican > Hawaiian Get our free newsletter Eater's Digest : | Sign in Home Recipes My Stuff Community Tools Marketplace Help Search: All Recipes Only My Cookbook by Ingredient by Recipe ID # Kitchen Dictionary Member Names for advanced... Organize your recipes online Recipezaar Premium only $24.95 — Take the Tour Costa Rican Hawaiian Recipes 3 recipes sorted by most recently posted highest rated photos fastest to make alphabetical Top 40 Costa Rican Hawaiian Recipes | Recently Reviewed Costa Rican Hawaiian Recipes | ( what is this? ) Search within this set: Filter results by category: ( What is this? ) You do not have JavaScript enabled so the category list below will not function properly. Please click "what is this?" above for more information. Remove all filters Course Appetizers Dips Spreads Beverages Cocktails Smoothies Shakes Lunch/Snacks Salads Condiments, etc. Main Ingredient Eggs/Dairy Cheese Fruit Tropical Pineapple Seafood Fish Saltwater Tuna Shellfish Cuisine North American Canadian Atlantic British Columbian Ontario Prairies Quebec Northern Mexican United States Midwestern Northeastern Southern Southwestern Tex-Mex Western Californian Central American Caribbean Costa Rican Guatemalan Honduran Oceania Australian Hawaiian European Western English Southern (Mediterranean) Spanish Preparation Equipment Refrigerator Small Appliance Mixer Inexpensive Number of Servings For Large Groups Presentation Finger Food Served Cold Simple Beginner Cook 3 or Less Steps Time to Make Technique No Cook Occasion Brunch Dinner Party Gifts Holiday/Event Non-Religious New Years Thanksgiving Superbowl Wedding Religious Christmas Easter Hanukkah Passover Seasonal Fall Spring Summer Winter Taste/Mood Comfort Food Romantic Savory Sweet To Go... Potluck Picnic Dietary Free of... Gluten-free High in... High Calcium Kid Pleaser Low in... Low Sodium Cheeseball 2 by Heather Beldin (1 reviews) This is another family recipe along with Cheeseball 1. This is also very good. Cook time includes the chill time. Hope you enjoy. #77620 Save to My Cookbook Brandied Eggnog by Heather Beldin A friend made this at a christmas party and it was so good. I had to get the recipe..Now I am sharing it with you..Hope you enjoy it as much as I did.:) #77596 Save to My Cookbook Ceviche with Ahi Tuna by Top Banana (1 reviews) This is my own creation using both modern and traditional ceviche methods. The key of course is fresh fresh Ahi. There's nothing better. Like 'butter'. chef@restaurantbeast.comOne of the reasons that a really terrific Ceviche is , well, really... #27396 Save to My Cookbook Having Trouble? Try these... Search within these results for: Use the Category List on the left to narrow results. Post a Request for the Recipe and we'll help you find it. Ask a chef your question in our Cooking Q & A forum. ADVERTISEMENT Remove ads with Recipezaar Premium Your Ad Here ADVERTISEMENT - Remove ads with Recipezaar Premium Back to Top | E-mail this Page You are Here: Home > Costa Rican > Hawaiian Your Account My Stuff My Cookbook My Shopping List Edit My Profile Premium Membership Logout Recipes Browse Categories Browse Cookbooks Search Request a Recipe Post Your Recipe Recipes A-Z Explore Community Forums Marketplace Site News A Random Recipe Recent Searches Help F.A.Q. Support Forum Cooking Q & A Forum Kitchen Dictionary Measurements Convertor Contact Us Fine Print Terms of Service Privacy Policy About Us Jobs Add Recipes to Your Site Advertise Here © 1999-2006 Recipezaar 10.0.0.2 Page generated in 0.14 seconds 0.01,0.13, Page generated in 0.11 seconds 0.09,0.01,0.02,0.00, Page generated in 0.09 seconds 0.00,0.04,0.04,0.00,

Oahu Tides High Low

Surf News Network Stories : Videos : Photos : Industry 2006 Globe Sebastian Inlet Pro - Damien Hobgood ends up on high-end of sea-saw battle wth bro CJ. Pics & Story. <i>Van Dieman</i> Dispatch: Drude Dream Cruise Sets Sail on Adventure of a Lifetime Ghost Bombs - Jan. 4th, 2006: Big Wednesday in Monterey Produces Some Epic Rides... and a Ghost Board KEKOA BACALSO! FIRST EVER FOR THIS JUNIOR WORLD TITLEHOLDER ...GREAT PROMISE FROM HAWAII! SURFRIDER HAS A NEW LOOK...A NEW WEBSITE! CHECK IT OUT! SUPPORT! WATERLOGGED GIVES YOU weekly VID REPORTS + HELICOPTER TOW with G.MCNAMARA...INSANE + EXCLUSIVE ! WHEN WILL EDDIE GO? THERE'S BEEN JUST 6 DAYS IN 16 YEARS... Go to Swell Tracker Page Reported by: Gary Report time: 7:02 am Surf News Network 7 day Forecast & Surf Report for Tuesday 24th of January 2006 Shore Mon '01/23' Tue '01/24' Wed '01/25' Thu '01/26' Fri '01/27' Sat '01/28' Sun '01/29' North West South East NW 3-5 NW 2-4 SSE 2-3+ ENE 2-4 NW 3-5+ NW 2-3+ SSE 1-3 ENE 2-4 NW 4-6 NW 2-4 SSE 1-2++ ENE 2-4 NNW 4-6 NNW 2-4+ SSE 1-2++ NE 2-3+ WNW+NNW 8-12 WNW 6-8++ SSE 1-2 NE 2-3+ WNW 6-10 WNW 4-6 SSE 0-2 ENE 1-3+ NW 4-8 NW 3-4+ SSE 0-2 ENE 1-3 Winds NE 5-15 NE 10-20 E-NE 10-25+ NE 10-20+ E-NE 10-20 E-NE 10-20 E-NE 10-20 Shore Mon '01/23' Tue '01/24' Wed '01/25' Thu '01/26' Fri '01/27' Sat '01/28' Sun '01/29' North West South East NW 5-9 NW 3-7 SSE 3-5+ ENE 3-7 NW 5-8+ NW 3-5+ SSE 2-5 ENE 3-7 NW 6-10 NW 3-7 SSE 1-3++ ENE 3-7 NNW 6-10 NNW 3-7+ SSE 1-3++ NE 3-5+ WNW+NNW 10-20 WNW 8-12++ SSE 1-3 NE 3-5+ WNW 8-15+ WNW 6-10 SSE 0-3 ENE 2-5+ NW 6-12+ NW 5-7+ SSE 0-3 ENE 2-5 Oahu Tides High Low High Low High Sunrise Sunset Wed '01/25' Time Height 01:23AM 2.1 ft. 09:14AM 0.3 ft. 12:33PM 0.4 ft. 06:12PM -0.2 ft. --- --- ft. 7:10:00 AM 6:17:00 PM Thu '01/26' Time Height 02:08AM 2.3 ft. 09:45AM 0.1 ft. 01:39PM 0.5 ft. 07:07PM -0.3 ft. --- --- ft. 7:10:00 AM 6:17:00 PM Fri '01/27' Time Height 02:52AM 2.5 ft. 10:17AM 0 ft. 02:33PM 0.5 ft. 07:59PM -0.4 ft. --- --- ft. 7:10:00 AM 6:18:00 PM Sat '01/28' Time Height 03:34AM 2.6 ft. 10:50AM 0 ft. 03:23PM 0.6 ft. 08:49PM -0.5 ft. --- --- ft. 7:09:00 AM 6:19:00 PM Sun '01/29' Time Height 04:15AM 2.6 ft. 11:23AM -0.1 ft. 04:13PM 0.7 ft. 09:40PM -0.4 ft. --- --- ft. 7:09:00 AM 6:19:00 PM Mon '01/30' Time Height 04:55AM 2.5 ft. 11:56AM -0.1 ft. 05:06PM 0.9 ft. 10:31PM -0.3 ft. --- --- ft. 7:09:00 AM 6:20:00 PM Tue '01/31' Time Height 05:33AM 2.3 ft. 12:29PM -0.2 ft. 06:03PM 1 ft. 11:26PM 0 ft. --- --- ft. 7:08:00 AM 6:21:00 PM Oahu Surf Spot Report - Hawaiian & Face Scale on Tuesday 24th of January 2006 at 7:02 am North Shore Direction Height - Hawaiian Scale Height - Face Scale Conditions Live Cameras Sunset NW 2- to 4-feet, occ. 5 feet Waist to Overhead occ. 3-4 ft. Overhead light TRADES, fair Rocky Point NW 3- to 4-feet, occ. larger sets Shoulder to 2 ft. Overhead occ. + light TRADES, fair to good Pipeline NW 3- to 4-feet, occ. larger sets Shoulder to 2 ft. Overhead occ. + light TRADES, fair Haleiwa NW 2- to 3-feet, occ. larger sets Waist to Head occ. + light TRADES, fair West Shore Direction Height - Hawaiian Scale Height - Face Scale Conditions Makaha WNW 2- to 3-feet Waist to Head light TRADES, smooth South Shore Direction Height - Hawaiian Scale Height - Face Scale Conditions Ala Moana SSW+SSE 1- to 2-feet Knee to Waist offshore, good Waikiki SSW+SSE 1- to 2-feet Knee to Waist offshore, good Diamond Head SSE 1- to 3-feet, occ. larger sets Knee to Head occ. + side-offshore, good Sandy Beach SSE 1- to 3-feet, occ. larger sets Knee to Head occ. + side-offshore, semi-clean East Shore Direction Height - Hawaiian Scale Height - Face Scale Conditions Makapu'u ENE 2- to 4-feet Waist to 2 ft. Overhead onshore, fairly clean Last Updated: Tue '01/24' HIGH SURF FOR THE EAST SHORELINES... Primary Northwest - 'expected' Secondary South-southeast - 'incoming' Third East-northeast - 'holding' Honolulu, Town, Oahu Current Conditions from Hawaii Baptist Academy, Honolulu, HI Cloudy Temperature: 69.8 °F Humidity: 92 % Dew Point: 67 °F Wind Speed: 13 mph ENE Gusts: 27 mph NE Pressure: 29.9 " Rain Today: 0.21 " More Observations Hawaii Kai, East Side, Oahu Current Conditions from Koko Head School, Honolulu, HI ostly Cloudy Temperature: 70.4 °F Humidity: N/A % Dew Point: N/A °F Wind Speed: 9 mph ESE Gusts: 25 mph ENE Pressure: 29.98 " Rain Today: 0.00 " More Observations Ewa Beach, Oahu Current Conditions from Kaimiloa ES, Ewa Beach, HI Mostly Clear Temperature: 73.3 °F Humidity: 78 % Dew Point: 66 °F Wind Speed: N/A mph NNW Gusts: N/A mph W Pressure: 0 " Rain Today: N/A " More Observations Waianae, West Side, Oahu Current Conditions from Nanaikapono ES, Nanakuli, HI Mostly Clear Temperature: 74.7 °F Humidity: 68 % Dew Point: 64 °F Wind Speed: 9 mph ENE Gusts: 34 mph NE Pressure: 29.88 " Rain Today: 0.00 " More Observations Haleiwa, North Shore, Oahu Current Conditions from St. Michael School, Waialua, HI ostly Cloudy Temperature: 70.1 °F Humidity: 97 % Dew Point: 69 °F Wind Speed: 6 mph NE Gusts: 13 mph NE Pressure: 29.94 " Rain Today: 0.00 " More Observations Kailua, Windward, Oahu Current Conditions from Kailua ES, Kailua, HI ostly Cloudy Temperature: 69.7 °F Humidity: 89 % Dew Point: 66 °F Wind Speed: 8 mph ENE Gusts: 19 mph ENE Pressure: 29.86 " Rain Today: 0.01 " More Observations Honolulu, Town, Oahu Forecast for Today Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Tonight Mostly cloudy with scattered showers. Lows 66 to 71. Northeast winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Hawaii Kai, East Side, Oahu Forecast for Today Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Tonight Mostly cloudy with scattered showers. Lows 66 to 71. Northeast winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Ewa Beach, Oahu Forecast for Today Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Tonight Mostly cloudy with scattered showers. Lows 66 to 71. Northeast winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy with scattered showers. Breezy. Highs 75 to 81. East winds 10 to 25 mph. Chance of rain 50 percent. 7 Day Forecast Waianae, West Side, Oahu Forecast for Today Partly cloudy with scattered showers. Highs 75 to 81. East winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Tonight Partly cloudy in the evening then becoming mostly cloudy. Scattered showers. Lows 65 to 71. East winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy with scattered showers in the morning... Then partly cloudy with isolated showers in the afternoon. Highs 75 to 81. East winds 10 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Haleiwa, North Shore, Oahu Forecast for Today Mostly cloudy with scattered showers. Highs 75 to 80. East winds 15 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Tonight Mostly cloudy with scattered showers. Lows 65 to 71. East winds 10 to 15 mph. Chance of rain 50 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy with scattered showers. Highs 75 to 80. East winds 15 to 20 mph. Chance of rain 50 percent. 7 Day Forecast Kailua, Windward, Oahu Forecast for Important Message High surf advisory until 6 PM hst Friday. 7 Day Forecast Forecast for Today Mostly cloudy. Scattered showers in the morning...then showers likely in the afternoon. Highs around 78. East winds 15 to 20 mph. Chance of rain 70 percent. 7 Day Forecast Forecast for Tonight Mostly cloudy with showers likely. Lows around 70. East winds 15 to 20 mph. Chance of rain 70 percent. 7 Day Forecast Forecast for Thursday Mostly cloudy. Showers likely in the morning...then scattered showers in the afternoon. Highs around 78. East winds 15 to 20 mph. Chance of rain 70 percent. 7 Day Forecast Cholo's Blue Planet Surf Shop THE STORE WITH SAND ON THE FLOOR... U.S. ARMY Recruiting Stations Kaneohe 235-6491 Kapiolani 589-2176 Kapolei 974-2586 Mililani 623-8549 Pearlridge (Aiea) 486-3331 Big Island 935-5794 Maui 877-0448 Kauai 246-2446 Ocean Club PADDLE INTO PARTY HEAVEN EVERY THURSDAY NITE! Tobaccos of Hawaii Portner Orthopedic Rehabilitation Resurrection Surfboards Never Stop Praying Hawaii Real Estate Jennifer Perell jenn@homesearchoahu.com Ballistic Bodyboards 638 Photo Oahu Design My Evolution Clothing Kai Clothing Co. Slydahsurf Surfrider Foundation Island Wide Surf Tours Questions? ask the webmaster : Surf News Network © 2006 SURF HEIGHT #s ABOVE REFLECT 2/3 TO 1/2 THE HEIGHT OF THE MAX-WAVE-FACE CREST TO TROUGH For example, A 10-FOOT wave LOCAL SCALE HAWAIIAN Feet = *about* 15-20 on the FACE = Triple++ *over head* = BIG! Important Disclaimer: The user assumes the entire risk related to its use of this data. This data is provided *as is*, and the author disclaims any and all warranties, whether expressed or implied, including (without limitation) any implied warranties of merchantability or fitness for a particular purpose. In no event will the author be liable to you or to any third party for any direct, indirect, incidental, consequential, special or exemplary damages or lost profit resulting from any use or misuse of this data.

Maui Snorkeling

Snorkel Maui: Snorkel Equipment Intro Snorkel Equipment The Mask: This is what you put on ummmm your face. This allows you to see underwater without getting your eyes and nose wet. It's important that the mask is a good fit when renting or buying a mask. If the mask doesn't fit well, you will experience some leakage of water in the mask. I would highly recommend using a mask that has a "silicon skirt". The skirt is the soft substance that is molded to fit your face, and prevents water from entering the mask. You can also rent or buy masks that use rubber ask the skirt, but the seal is not nearly as good as the silicon, and is quite simply a dated technology. Ask your local snorkel or dive shop about choosing a mask that fits well. They will know what to look for. The Snorkel: Well, this is what makes you a snorkeler. A snorkel is a hollow curved tube that is placed in the mouth that allows you to breathe while you are face down in the water. So basically, while you looking down into the water, the snorkel is sticking out of the water on one end while the other end is in your mouth. When looking for a snorkel, I would recommend asking for what is called a "purge" snorkel. The Fins: This is what makes life a lot of fun. Fins allow you to swim like a fish. Yeeeha! There are 2 kinds of fins, but for snorkeling in warm water, most people will do just fine with the close heeled kind. The open heeled kind is more for Scuba Divers which requires a special boot (bootie), or for colder waters. Anyways, make sure that the fins are a good fit, or else you will either be cutting off circulation to your feet, or they will easily come off. Make sure that they are a snug fit, but you should be able to wiggle your toes.

Kauai HI

Cheap airline tickets to Kona, HI departing from Kauai, HI (LIH) Your guide to cheap airline tickets & hot airfare deals. Cheap flights Home Get your Free Deals Alert Newsletter! Search flights Book airline tickets Useful flight tools Why sign up? From: List all Departures To: List all Destinations Cheap flights to Kona, HI - depart from Kauai, HI (LIH) More about these airfares Best Deals Discount Business Class From / To Dates Details Price Vendor Sponsored Positions From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Mar 01, 2006 Return: Mar 08, 2006 Other dates & prices offered Weekday Fare Airline: Island Air $117 Round-trip Taxes & Fees Excl. Est. $40 CheapTickets Website Toll-Free Offer Updated: 4 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 07, 2006 Return: Feb 14, 2006 Details not supplied by vendor $170 Round-trip Taxes & Fees Excl. Est. $34 Aloha Airlines Book Online Offer Updated: 11 hours ago Offers listed alphabetically by vendor From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 22, 2006 Return: Mar 01, 2006 Other dates & prices offered Airline: Aloha Airlines $154 Round-trip Taxes & Fees Excl. Book with: 1800CheapSeats.com Book Online Offer Updated: 4 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 14, 2006 Return: Feb 21, 2006 Details not supplied by vendor $170 Round-trip Taxes & Fees Excl. Est. $34 Book with: Aloha Airlines Book Online Offer Updated: 11 hours ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 21, 2006 Return: Feb 28, 2006 Details not supplied by vendor $170 Round-trip Taxes & Fees Excl. Est. $34 Book with: Aloha Airlines Book Online Offer Updated: 11 hours ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Mar 02, 2006 Return: Mar 05, 2006 Other dates & prices offered Weekend Fare Airline: Island Air $127 Round-trip Taxes & Fees Excl. Est. $40 Book with: CheapTickets Website | Toll-Free Offer Updated: 4 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 15, 2006 Return: Feb 22, 2006 Other dates & prices offered Weekday Fare Airline: Aloha Airlines $136 Round-trip Taxes & Fees Excl. Est. $37 Book with: CheapTickets Website | Toll-Free Offer Updated: 4 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 16, 2006 Return: Feb 19, 2006 Other dates & prices offered Weekend Fare Airline: Aloha Airlines $136 Round-trip Taxes & Fees Excl. Est. $37 Book with: CheapTickets Website | Toll-Free Offer Updated: 4 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 23, 2006 Return: Feb 26, 2006 Other dates & prices offered Weekend Fare Airline: Aloha Airlines $136 Round-trip Taxes & Fees Excl. Est. $37 Book with: CheapTickets Website | Toll-Free Offer Updated: 5 days ago From: Kauai, HI (LIH) To: Kona, HI (KOA) Depart: Feb 15, 2006 Return: Feb 22, 2006 Other dates & prices offered Selected Dates Only $145 Round-trip Taxes & Fees Excl. Book with: Orbitz Book Online | Toll-Free Offer Updated: 3 days ago Best Deals Discount Business Class These prices are a guide to Kona, HI airlines tickets from Kauai, HI (LIH) . They are round trip airfares and do not include taxes or fees unless stated. Airfares are listed alphabetically by airlines/agent, some pay for sponsored positioning. Flights to Kona, HI: Change departure point For printable telephone numbers for all companies see our telephone quicklist Book Airline Tickets Note: These searches do not include the deals above and may not return the cheapest fares. Search our partners' online booking engines Flights to Kona, Hawaii from Lihue Departure Date: Jan 2006 Feb 2006 Mar 2006 Apr 2006 May 2006 Jun 2006 Jul 2006 Aug 2006 Sep 2006 Oct 2006 Nov 2006 Dec 2006 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Return Date: Jan 2006 Feb 2006 Mar 2006 Apr 2006 May 2006 Jun 2006 Jul 2006 Aug 2006 Sep 2006 Oct 2006 Nov 2006 Dec 2006 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Ticket type: One way Return Adults: 1 adult 2 adults 3 adults 4 adults 5 adults 6 adults Search using: About the booking engines Have a question on an existing booking? My flight destination begins with: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Help | Feedback | Site map | About us | Careers Cheap flights (UK & Ireland) | Cheap Holidays | Short Breaks | Discount Hotels | International departures © 2003 - 2006 Cheapflights (USA) Inc All rights reserved Bookmark Us | Privacy Policy | Terms & Conditions

Hawaiian Clothes

Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement-