Honolulu, Hawaii 96848 *

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Hawaiian Clothes

Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement-

Hawaiian Cruise Colin Hartness

hawaii cruise trip hawaii cruise trip Back home | Bookmark | Start page | Site map Services Free postcards News Online games User's forum Free wallpapers Channels Home & Family Family Health Home Kitchen Self help Women Leisure Entertainment Holidays Travel Technology Computers Freeware Internet -- Personal tech Webmastering Business Business Job & Career -- Money & Finance Real estate Science Astronomy Biology Chemistry Ecology & Geology Engineering Medicine Math & Physics Paleo & Archeology Site Search Website directory Submit your site Free email Username: Password: Help Lost password? A Lifetime Cruise Hawaiian Cruise Colin Hartness An Exotic Hawaiian Cruise Trip by Colin Hartness Hawaiian Cruises are everyone's dream cruise to the Hawaiian Islands on an exquisite ocean liner. Being pampered from dawn to dusk with exemplary cuisine, entertainment and fun for all that too for a moderate sum on a Hawaiian Cruise is definitely something out of the world. An increasing number of cruisers and liners are now regularly calling on the Hawaiian ports as also at the neighboring islands of Kaua'i, Maui, Kona and Hilo. Hawaiian Islands, a cluster of 137, provide adventure sports, relaxation and a new insight to oneself. The islands make one wonder whether you are at land or at sea. Hawaiian Cruises transport you to a heavenly state. Because of the tropical latitude, the weather remains the same through most of the year. The eastern side has more rainfall while the western part is the dry land. Locals enjoy skiing and snowboard in the snow-covered areas of the Big Island. The Hawaiian culture is very diverse and almost every nation's culture is found here. Hence, any newcomer is automatically drawn into the Hawaiian culture, which is enjoyment and adventure. Honolulu is the capital city. It is believed that the first permanent inhabitants of this island had sailed in from the islands of Marquesas in the southern hemisphere between 300 and 800 A.D. Hawaiian Cruises along the different yet distinct islands provide an insight into the uniqueness of each island. Hawaii Island is a big one with Kilauea crater, said to be the home of the fire Goddess, Pele. Maui, once the sole property of the royals, is famous for its exquisite swimming spots. The rainbows across the cliffs and waterfalls of Honolulu are nature's splendor. In spite of the diversity the common thing of these islands is 'aloha', the spirit of welcoming. World know Hawaiian people for their hospitality and friendliness. They can mingle easily and in no time have others dancing to their music and enjoying themselves thoroughly with their cuisine. The Hawaiian Cruise enables the visitors to participate in the Hawaiian culture. The vacationing people get unlimited happiness aboard the floating cruise liners and fabulous treatment for little fare. U.S and Canadian citizens need both proofs of citizenship and identity to board Hawaiian Cruise. Proof of identity could be driving license, Government's identification card and in case of children between ages 6 to 17, a school identity card is good enough. In addition to these, a valid passport to sail is also necessary. Permanent residents of the United States need to have on them their Alien Resident Card (ARC). In cases of children traveling without their parents, the legal guardian with them should possess the parent's consent letter authorizing the minor to travel with the guardian, which is also important in case of emergency of any kind. About the Author 2004 All rights reserved Colin Hartness, info@whatcruisers.com Looking for information about cruises? Go to: http://www.whatcruises.com 'What Cruises' is published by Colin Hartness - An excellent resource for Cruises! More articles Syria, travel, Aleppo, Demascus Dining etiquette abroad Hotel ratings holidays vacation checking home security fall georgia pumpkin patches corn mazes farmers visitors halloween hawaii cruise trip all-inclusive, riviera maya, mexico georgia visitors attractions travel terms definition ancient egypt wonders Greece Greek Islands Treck across Tibet Frankfurt Germany Winter road trips Cape Town Carnival cruises Easter Island Orlando Florida Fishing Visiting Memphis Jamaica Dunn's Falls Quotes I thought I had a great idea today, but it never really took off. In fact, it didnt even get on the runway. I guess you could say it exploded in the hangar. - Calvin and Hobbes I refuse to engage in structural engineering discussion of a banana over breakfast.-- Aaron Marsh, Swarthmore 98 Writers If you are a writer and want to see your article published at Theallineed.com, just click here to submit . Info Contact us Privacy policy Terms of use Lexur Today... In the news... Nepal political parties vow to keep up protests Police kept tight security in place in Nepal's capital as political parties vowed more protests against King Gyanendra's rule despite hundreds of arrests in recent days. Which browser do you use the most? Internet Explorer Mozilla Firefox Netscape Opera Other Things to ponder If someone with multiple personalities threatens to kill himself, is it considered a hostage situation? Did you know... No NFL team which plays its home games in a domed stadium has ever won a Super bowl, until the St. Louis Rams in 2000. Quote of the day Don't worry about the world coming to an end today. It's already tomorrow in Australia. Charles M. Schulz Featured article Adventure travel - call of the wild Are you tired of the same old boring vacations? Maybe you hit the beach one year and climb mountains the next. Perhaps you are ready for a fun new challenge-traveling to an unusual location to try something you've never done before, whether it be hang gliding with experts, swimming with dolphins, or sharing a meal with Bedouins. © 2002/2006 Lexur

Hawaii Volcano

Introduction to Kilauea Volcano, Hawai`i Eruption Update Eruption Summary Hazards History Panorama Images Kilauea -- Perhaps the World's Most Active Volcano View north-northeast across Kilauea's summit caldera and Halema`uma`u crater (left of center) Kilauea is the youngest and southeastern most volcano on the Big Island of Hawai`i. Topographically Kilauea appears as only a bulge on the southeastern flank of Mauna Loa, and so for many years Kilauea was thought to be a mere satellite of its giant neighbor, not a separate volcano. However, research over the past few decades shows clearly that Kilauea has its own magma-plumbing system, extending to the surface from more than 60 km deep in the earth. In fact, the summit of Kilauea lies on a curving line of volcanoes that includes Mauna Kea and Kohala and excludes Mauna Loa. In other words, Kilauea is to Mauna Kea as Lo`ihi is to Mauna Loa. Hawaiians used the word Kilauea only for the summit caldera, but earth scientists and, over time, popular usage have extended the name to include the entire volcano. 11 October 2002 The eruption of Kilauea Volcano that began in 1983 continues at the cinder-and-spatter cone of Pu`u `O`o (high point on skyline). Lava erupting from the cone flows through a tube system down Pulama pali about 11 km to the sea (lower left). Map of Kilauea, including location of Pu`u `O`o Sketch showing magma reservoir & active lava-tube system Kilauea is the home of Pele, the Hawaiian volcano goddess. Hawaiian chants and oral traditions tell in veiled form of many eruptions fomented by an angry Pele before the first European, the missionary Rev. William Ellis, saw the summit in 1823. The caldera was the site of nearly continuous activity during the 19th century and the early part of this century. Since 1952 there have been 34 eruptions, and since January 1983 eruptive activity has been continuous along the east rift zone. All told, Kilauea ranks among the world's most active volcanoes and may even top the list. | Eruption Update | Eruption Summary | Hazards | History | Kilauea Facts Map of the Island of Hawai`i Location 19.425 N 155.292 W Elev. Above Sea Level 1,277 m 4,190 ft Area 1,430 km 2 552 mi 2 (13.7% of Hawai`i) Volume 25,000-35,000 km 3 6,000-8,500 mi 3 Hawaiian Meaning The Hawaiian name "Kilauea" means "spewing" or "much spreading," apparently in reference to the lava flows that it erupts. Most Recent Eruption Continuous since January 3, 1983 Number of Historical Eruptions 61, not counting the continuous lava-lake activity in Halema`uma`u crater Summit Caldera The caldera itself has no Hawaiian name other than Kilauea but houses the famous crater, Halema`uma`u; "hale" is a house, "ma`uma`u" a type of fern. Kamapua`a, a jilted suitor of Pele, is said to have built a house of ferns over Halema`uma`u to keep Pele from escaping her home and causing eruptions. The ploy failed. Dimension: 6 x 6 km (outermost faults), 3 x 5 km (main depression) Depth: 165 m deep Age: probably several incremental collapses 500-210 years ago Oldest Dated Rocks 23,000 years old Estimated Age of Earliest Subaerial Eruptions 50,000-100,000 years Estimated Age of First Eruption of Kilauea 300,000-600,000 years before present Hawaiian Volcano Stage Shield-forming stage The URL of this page is http://hvo.wr.usgs.gov/kilauea/ Contact: hvowebmaster@usgs.gov Updated: 6 December 2005 (pnf)

Air Hawaiian

Hawaiian Airlines: Hawaii Starts Here Help/FAQ Sitemap Membership #: Password (Need Help?) : Roundtrip One-Way Multi-City From: Oahu - Honolulu Big Island - Hilo Big Island - Kona Kauai - Lihue Maui - Kahului ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ HA MAINLAND U.S. ~ Las Vegas, NV Los Angeles, CA Phoenix, AZ Portland, OR Sacramento, CA San Diego, CA San Francisco, CA San Jose, CA Seattle, WA ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ HA INTERNATIONAL ~ Sydney, Australia Pago Pago, Samoa Papeete, Tahiti ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ALL OTHER CITIES ~ Fresno, CA Juneau, Alaska Monterey, CA San Luis Obispo, CA Santa Barbara, CA Spokane, WA To: Oahu - Honolulu Big Island - Hilo Big Island - Kona Kauai - Lihue Maui - Kahului ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ HA MAINLAND U.S. ~ Las Vegas, NV Los Angeles, CA Phoenix, AZ Portland, OR Sacramento, CA San Diego, CA San Francisco, CA San Jose, CA Seattle, WA ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ HA INTERNATIONAL ~ Sydney, Australia Pago Pago, Samoa Papeete, Tahiti ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ALL OTHER CITIES ~ Fresno, CA Juneau, Alaska Monterey, CA San Luis Obispo, CA Santa Barbara, CA Spokane, WA Depart: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Anytime Before 9am 9am - 12pm 12pm - 3pm 3pm - 6pm After 6pm Return: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Anytime Before 9am 9am - 12pm 12pm - 3pm 3pm - 6pm After 6pm Adult(s): 0 1 2 3 4 5 6 7 Children (age 2-15) : Restrictions 0 1 2 3 4 5 Infant(s) (under age 2) : Restrictions 0 1 2 3 4 5 Detailed rules on unaccompanied minors Baggage Check-In Service Flight Tracking/Status Flight Schedule Route Map Hotel & Car Vacation Packages Activities, Tours & Dining Hawaii Destination Info > “Just for You” $55 Interisland Fares We're celebrating with $55* each way interisland fares. Why? No, it’s not our birthday… (After 75 years, we've stopped counting!) We're celebrating "You, our HawaiianMiles members" — Hurrah! Book: Now – Jan 12th | Travel: Now – March 9th | Learn More -- > Enjoy Live Hawaiian Sights & Sounds NOW Download the free “Hawaii Anytime” portal for a virtual vacation to everyone's favorite islands! | Learn More > WINTER FARES January 9 - March 15, 2006 Starting at $298* Roundtrip | Book Now > MELE FARES Starting at $298* Roundtrip Book: Now – January 31, 2006 | Learn More > Low, unadvertised fares. Receive email announcements of exclusive interislandand mainland fares. | Learn More > Hawaii Vacation Package Deals Exclusive Offers on All Islands Starting at $564 pp/dbl from the West Coast Limited Time Offer | Learn More * Fares are subject to seat availability during the travel period shown and may change at any time without notice. Additional cost of $3.30 ZP tax per segment, a $2.50 per enplanement September 11th Security Fee (not to exceed $10) and PFC surcharge of $3-$4.50 where applicable will be applied to each ticket purchase. Taxes, fees & other restrictions apply. Hawaiian's Quality of Service Tops All Carriers Department of Transportation October 2005 Air Travel Consumer Report Learn More Contact Us Privacy Policy © 2005 Hawaiian Airlines