Hawaii Resort

Views of Diamond Head and Waikiki Beach - Waikiki Beach Hawaii Resort & Spa Waikiki Beach Marriott Resort & Spa offers guests deluxe accommodations for a great value. home accommodations rooms -- -- Let us show you exclusive offers & updates tailored to your interests. guest rooms guest suites Whether it's a family vacation, wedding, honeymoon, or business trip, Waikiki Beach Marriott Resort and Spa is idyllic for every type of traveler. The resort offers 1,310 refurbished guestrooms that feature the heavenly Jamison bed and spacious accommodations that offer panoramic views of Diamond Head and Waikiki Beach. Kealohilani Tower City View Partial Ocean View Ocean View Corner View Executive Room Family Room Paoakalani Tower City View Partial Ocean View Ocean View Executive Room Front Row to the Excitement of Waikiki Named after the guest cottage of Queen Liliuokalani, the resort's Kealohilani Tower continues to house visitors with the tranquility of old Hawaii. Guest rooms in the Kealohilani Tower offer both double and king-size beds and feature breath-taking views of the Pacific Ocean, Diamond Head, and exciting Waikiki. These rooms provide a variety of views of the ocean, Diamond Head, Kapiolani Park, and exciting Waikiki. Each room offers 419 square feet of accommodations. Fact Sheet 419 Sq. Ft. Check Rates Reservations These spacious rooms provide more than 500 square feet of accommodations along with incredible views of the ocean. Standard furnishings include armchairs, cocktail table, sofa-bed, and two queen beds. Fact Sheet 674 Sq. Ft. Check Rates Reservations Designed for the business traveler, room furnishings include a larger work desk, comfortable seating area, and a wet bar. Fact Sheet 534 Sq. Ft. Check Rates Reservations This is the perfect solution for families, particularly to multi-generational travelers. Holds up to six people, four adults. Fact Sheet 655 Sq. Ft. Check Rates Reservations "Heavenly Fragrance" of Waikiki The Paoakalani Tower, named after Queen Liliuokalani's summer home, has continued with the Queen's legacy and become a place of heavenly relaxation. Guest rooms feature island-style dcor and spacious accommodations along with stunning views of the Pacific Ocean, Diamond Head, and the Honolulu city lights. These rooms provide a variety of views of the ocean, Diamond Head, Kapiolani Park, Mountain and exciting Waikiki. Each room offers 347 square feet of accommodations. Fact Sheet 347 Sq. Ft. Check Rates Reservations This room provides the perfect work atmosphere for the business traveler with a spacious work and entertaining area. Fact Sheet 510 Sq. Ft. Check Rates Reservations home resort overview accommodations check rates reserve now packages specials meetings & events weddings spa olakino things to do resort dining resort activities news press room take a tour contact privacy policy site map 2552 Kalakaua Avenue Honolulu, Hawaii 96815-3699 RES 1.800.367.5370 PH: 1.808.922.6611 FAX: 1.808.921-5255 ©2005 Waikiki Beach Marriott Resort & Spa Developed by Symbolic

Hawaiian Gifts About Our

Hawaiian Gifts - Find the tested safest Hawaiian Gifts web-stores here. Tested Safest Hawaiian Gifts Stores - Hawaiian Gifts About Our Scoring System About SSN Merchant Listing Options Tested Safest Hawaiian Gifts Websites Home : Gifts : Hawaiian Gifts Best Price Gift Baskets Best Price Gift Baskets Know Before You Go! about the testing Your online super store for purchasing exquisite gifts, flowers, and gift baskets.Looking for gift ideas? Here at best price gift baskets we have the best gifts for your friends, family, and love ones.Products such as gift baskets, flower gift baskets, fruit baskets, gourmet gift baskets, for occasions such as Christmas, Mothers day birthday, holiday, Thank you, Anniversary, Valentines and many more. more.. Learn more about this company. Hawaii Flower Lei Send a Gift of Aloha! Know Before You Go! about the testing Explore our Lei Gallery including our exclusive collection of unforgettable Orchid Leis, sacred Maile, sweet smelling Pikake, colorful Everlasting Keepsake, and a variety of other beautiful Hawaiian flower leis.. and send a gift of Aloha today! more.. Learn more about this company. 1-800-FLOWERS.COM Trusted Guide To Gifting Know Before You Go! about the testing For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers connect to the people they care about with a broad range of thoughtful gifts, award-winning customer service and its unique technology and fulfillment infrastructure. The Companys product line - including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts - is available to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of the Company-operated or franchised stores. more.. Learn more about this company. Wine Country Gift Baskets Beautiful, Affordable Gift Baskets Know Before You Go! about the testing For more than 20 years, Wine Country Gift Baskets has helped customers connect to the people they care about with beautiful affordable gift baskets and world-class customer service. Its gourmet foods, chocolate, spa, corporate and wine gift baskets are available to customers within the USA via: Web (www.WineCountryGiftBaskets.com); Phone 1-800-394-0394 5am-6pm PT; or by FAX 714-525-0746 24 hours/day. more.. Learn more about this company. Nautical Tropical Unique Nautical and Tropical Decor & Gifts Know Before You Go! about the testing Our store features unique nautical and tropical decor, mermaids, lamps and lanterns, portholes, birds, sponges, nautical antiques, clocks, buoys, pub signs, bronze statues and tables, hand carved wood, and more at great prices! more.. Learn more about this company. 1 - 5 of 5 List Your Website Gifts All Occasion Gifts Alpaca Art Gifts Baby Gifts Balloons Bath and Body Gifts Bedding Bridesmaid Gifts Calendars Candleholders Candles Ceramic Bisque Christian Gifts Christmas Gift Ideas Cigars Corporate Gifts Crystal Cutlery Doctor Gifts Entertainment Flower Girl Gifts Get Well Gifts Gift Baskets Gift Certificates Gift Ideas Gift Packaging Gift Towers Gifts for Her Gifts for Him Gifts for Kids Glassware Gourmet Gift Baskets Greeting Cards Groomsmen Gifts Hawaiian Gifts Holiday Gifts Hummels Incense Irish Gifts Jewish Gifts LDS Gifts Limoges Maine Gifts Memorial Trees Military Gifts Music Boxes Native American Gifts Nautical Gifts Novelty Gifts Office Gifts Pens Personalized Gifts Pet Lover Gifts Pewter Porcelain Potpourri Retail Gifts Romantic Gifts Rose Gifts Smoking Southwest Gifts Soy Candles Special Occasion Gifts Sporting Goods Sports Gifts Stationery Stock Quotes Swarovski Teacher Gifts Tobacco Travel Unique Gifts Wedding Gifts Wholesale Gifts Wrapping Paper Writing Instruments Categories Art Beauty Business Cars Clothing Computers and Web Education Electronics Entertainment Finance Flowers Food and Kitchen Gifts Health and Wellness Hobbies Holidays Home and Family Hot Topics Jewelry Lawn and Garden Pets Saving Money Self Help Special Events Sports Toys and Games Travel Vision Home Page - Corporate Info - Contact Info. - List Your Website © 2004 Safe Shopping Network. All rights reserved. Privacy Statement - Terms of Use/Disclosure

MAUI SNORKELING TOURS -

Kauai Snuba ,Tours and instruction - online booking of Kauai Snuba Tours, ecotourism and extreme adventure - Hawaii tourist activity Information. AIR KAUAI AIR TOURS KAUAI HELICOPTER TOURS KAUAI ULTRALIGHTS LAND KAUAI ATTRACTIONS KAUAI ATV TOURS KAUAI BICYCLE TOURS KAUAI ECO TOURS KAUAI HIKING TOURS KAUAI HORSEBACK RIDING KAUAI LAND TOURS KAUAI LUAUS KAUAI ZIP LINE TOURS ( KAUAI ZIPLINE TOURS ) WATER KAUAI SCUBA AND DIVING TOURS KAUAI FISHING CHARTERS KAUAI SNUBA KAUAI KAYAK TOURS KAUAI SAILING TOURS KAUAI SUNSET SAILS KAUAI SNORKELING TOURS KAUAI SURFING AND WINDSURFING LESSONS KAUAI TUBING ADVENTURES KAUAI WHALE WATCHING KAUAI NAPALI COAST ZODIAC BOAT TOURS NAPALI COAST BOAT TOURS KAUAI CAR RENTALS KAUAI HOTELS POIPU KAUAI HOTELS KAPAA KAUAI HOTELS LIHUE KAUAI HOTELS PRINCEVILLE KAUAI HOTELS WAILUA KAUAI HOTELS Air Tours Attractions ATV Tours Bicycle Tours Boat Tours Diving Tours Eco Tours Fishing Charters Helicopter Tours Hiking Tours Horseback Rides Kayak Tours 4X4 Land Tours Luaus Napali Coast Tours Sailing Tours SNUBA Snorkeling Sunset Sails Surfing Lessons Tubing Ultralights Windsurfing Zipline Zodiac Boat Tours Choose an Activity Big Island - Hawaii Kauai Maui oahu Choose another island KAUAI SNUBA - INSTRUCTION AND TOURS KAUAI SNUBA TOUR Snuba® is safe and easy and does not require certification. Even if you have never snorkeled or can't swim, Snuba diving is available to you. Snuba is easily accessible to couples, families, children eight years and older, and seniors. It is a great way for a certified diver to introduce non-certified partners to the underwater breathing experience. Snuba divers breathe underwater by means of a 20-foot air line , which is connected to a standard scuba tank. The tank is mounted on a raft on the surface that follows your every movement. The airline allows you to tour underwater near the bottom, at mid-water or on the surface depending on your level of comfort. There is no heavy diving gear. Every Snuba tour is guided by a diving professional. Your guide will familiarize you with the Snuba equipment you will be using and briefly describe what you can expect in the water. You will start in shallow water and take whatever time necessary to get comfortable breathing underwater. Once comfortable, you are then taken on a guided underwater tour. During the dive you are never more than 20 feet from the security of the raft floating on the surface . You will get the feeling that you are swimming in an aquarium surrounded by tropical fish. The Hawaiian reefs we Snuba dive in have abundant marine life, many of which are found only in the Hawaiian Islands. Dive into the underwater world and learn more about Hawaiian Marine Life. We begin and end our dive from the sandy shores of Lawai beach. An outer reef protect our bay where many colorful fish and diverse marine life make their home. Your tour guide will point out sea life , which camouflage themselves in the rocks and corals and often go unnoticed. You will get a close-up view of the variety of fish when you feed them the food provided during your dive. Shower and bathroom facilities are available on location. Personalized instruction: limited group sizes of 4-8 people. Guided underwater tour: your guide using scuba gear remains with you during the entire dive. All you need to bring is your swimsuit and towel; we supply the rest including mask, booties, and fins. Wetsuits are also available for those who get cold easily. Take your snuba diving experience home with you: Underwater video is available for $25.00 We will video your dive and you can watch it right after for easy fish identification. Copies are made in the VHS format and ready the next day. Underwater still photography is available for $15.00 Underwater disposable cameras are available at the dive site. Snuba T-shirts can be purchased for $15.00 They come in sizes S - M - L - XL. Snuba tours are available Monday through Saturday . Normal dive times are 9:00 a.m., 10:30 a.m., 12:00 noon, and 1:30 p.m . Briefing and dive will be an hour and a half. Underwater time averages 25-35 minutes depending on how fast you breathe. NOTE: 24 HOURS ADVANCE NOTICE OF CANCELLATION IS REQUIRED FOR REFUNDS. Book your Kauai Activities NOW because many of the most popular tours can be already filled if you wait until to you actually arrive on Kauai !! We will match any published internet prices ( non-timeshare). . RESERVE - KAUAI SNUBA TOUR - Toll Free 1-877-742-7893 - CALL FOR KAMA'AINA RATES regular price $ 65 Your Price $60 Call NOW Toll Free 1-877-742-7893 Open 6AM - 6PM Hawaii Standard Time - If it is after hours please click the blue button and we will call you back ASAP. top © 2005 Hawaii Web All rights reserved - Photos and text Privacy Policy HAWAII ISLAND HAWAII ACTIVITIES AND TOURS - Big Island Hawaii tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG iSLAND HELICOPTER TOURS - Big Island Hawaii helicopter tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND ATV TOURS |- Big Island Hawaii ATV tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii. HAWAII BIG ISLAND ECO TOURS - Big Island Hawaii eco tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND ACTIVITIES Big Island Hawaii tours and discount tourist activities - helicopter tours and much more - Reservations and information on fun things to do in Hawaii HAWAII BIG ISLAND HIKING TOURS - Hawaii Big Island hiking tours - Island of Hawaii hiking tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND HORSEBACK RIDES - Hawaii Big Island horseback tours - Island of Hawaii horseback tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND SCUBA DIVE TOURS - Hawaii Big Island Snorkel tours - Island of Hawaii snorkeling tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND FISHING CHARTERS - Hawaii Big Island fishing charters - Island of Hawaii sport fishing and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND KAYAK TOURS - Hawaii Big Island Kayak tours - Island of Hawaii kayaking tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND ZODIAC TOURS - Hawaii Big Island Zodiac tours - rafting tours on the Island of Hawaii and other fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND BOAT CHARTERS -Hawaii Big Island boat tours - boat tours on the Island of Hawaii and other fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HAWAII BIG ISLAND CAR RENTALS - Hawaii Big Island boat tours - boat tours on the Island of Hawaii and other fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ACTIVITIES - Maui discount Activities - Maui tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI HELICOPTER TOURS - Maui Helicopter tours - Maui Helicopters and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ATTRACTIONS - Maui tours - Maui attractions and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ATV TOURS - Maui ATV tours - eco-tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI BICYCLE TOURS - Maui bicycle tours - bike tours on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI BIKE TOURS - Maui bicycle tours - bike tours on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI ECO TOURS - Maui eco tours - eco tours on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI HORSEBACK RIDING TOURS - Maui Horseback riding tours - horseback rides and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI LAND TOURS - Maui Land tours - Maui attractions and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI KAYAK TOURS - kayaking tours on Maui and fun things to do. MAUI SCUBA DIVING TOURS - Maui diving and snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNUBA TOURS - Maui snuba tours - snuba tours on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNORKELING TOURS - Maui snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI SNORKELLING TOURS - Maui snorkeling tours - snorkeling on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. MAUI CAR RENTALS - Maui car rentals - rental cars on Maui and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ACTIVITIES - Oahu discount Activities - Oahu Honolulu tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU HELICOPTER TOURS - Oahu and Honolulu helicopters tours - oahu Honolulu helicopter tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ATTRACTIONS - Oahu and Honolulu Tourist attractions - oahu Honolulu things to do and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU BICYCLE TOURS - Oahu and Honolulu bicycle tours - oahu Honolulu bike tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU BIKE TOURS - Oahu and Honolulu bicycle tours - oahu Honolulu bike tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU ECO TOURS - Oahu and Honolulu eco tours - oahu Honolulu things to do and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONULULU HIKING TOURS - Oahu and Honolulu hiking tours - oahu Honolulu hiking tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SCUBA DIVING TOURS | Oahu and Honolulu scuba Diving tours - oahu Honolulu diving tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SAILING TOURS - Oahu and Honolulu sailing tours - oahu Honolulu sailing tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SNUBA TOURS - Oahu and Honolulu snuba tours - oahu Honolulu snuba tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SUNSET SAIL - Oahu and Honolulu sailing tours - oahu Honolulu sunset sailing tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU SUNSET SAILING TOURS Oahu and Honolulu sailing tours - oahu Honolulu sunset sailing tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. OAHU HONOLULU BOAT CHARTERS - Oahu and Honolulu sailing tours - oahu Honolulu sailing tours and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information. HONOLULU CAR RENTALS - Oahu car rentals - rental cars on Oahu and fun things to do - Helicopter tours, boat tours, eco-tours and much more - Hawaii tourist activity Information top

Hawaiian Clothes

Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement-

Hawaii Rental Cars ---

Hawaii Rental Cars ** from $19/day (2000 weekly rate) ** Oahu - Waikiki - Honolulu ** Hawaii Rental Cars Oahu Hawaii Rental Cars --- from $19/day (2000 weekly rate) Oahu (Waikiki & Honolulu) Hawaii Cars BOOKING Form For Immediate Confirmation, please call: 800-767-9603 or 808-942-3639 Rates and terms & conditions are on the Hawaii Rental Cars Home Page. Days in excess of an 7 days on one Hawaiian island are at the daily rate. Reservations for Economy, Compact, Intermediate & Full Size Cars are GUARANTEED , if reserved more than 7 Days in Advance. We will book you a car and email you confirmation information. We will book other classes of cars and reservations within 7 days, if available, and email confirmation information or notice the Cars was not available and available options within 24 hours. Name: Subject: Oahu Hawaii Rental Cars Address: City: State: Zip: Country: Pick Up Date: Time: Location: Honolulu Airport Return Date: Time: Location: Honolulu Airport Email Address: Please double check Daytime Phone: Ext: email address & Evening Phone: phone numbers Fax Number: Cars Type: Economy 2 Door - Hawaii Rental Cars Compact 4 Door - Hawaii Rental Cars Midsize 4 Door - Hawaii Rental Cars Full Size 4 Door - Hawaii Rental Cars Luxury 4 Door - Hawaii Rental Cars Convertible - Hawaii Rental Cars Mini Van - Hawaii Rental Cars Jeep Type - Hawaii Rental Cars Other information to enable us to be responsive to your requirements. PLEASE double check your email address and phone number. Atleast one of our email responses is returned each day because of an incorrect email address. You will be contacted by telephone or email to confirm your reservation. If this form is not working correctly, please email us yourinformation. additional Hawaii sites Hawaii Car Rentals -- from $19.95/day (2004 weekly rate) Discount Mainland to Hawaii Airline Tickets Maui Vacation Rentals Great Lodging . . . Affordable Prices !!! Kapalua to Kaanapali - Maui, Hawaii The Whaler on Kaanapali Beach | Sands of Kahana | Kahana Sunset | Papakea Resort | Villas at Kapalua | Maui Sands | Mahina Surf | Royal Lahaina | Maui Islander | Hyatt Regency Maui | Maui Eldorado | Kaanapali Beach Hotel | Lahaina Shores | Kahana Reef | Westin Maui | Hyatt Maui | Sheraton Maui | Kaanapali Alii Maui | The Whaler Maui | Wai lea - Maui, Hawaii Wailea Elua | Wailea Ekolu | Wailea Grand Champions | Wailea Marriott Ourtigger Resort | Renaissance Wailea Beach Resort | Grand Wailea Resort & Spa | Maui Prince Hotel | Fairmont Kea Lani | Diamond Resort | Grand Wailea Maui | Kihei - Maui, Hawaii Sugar Beach Resort | Mana Kai Maui Resort | Maui Sunset | Maui Banyan | Maui Kamaole | Kihei Akahi | Kamaole Sands | Shores of Maui | Kihei Alii Kai | Nani Kai Hale | Kihei Surfside | Kauhale Makai | Island Sands | Hale Kamaole | Hale Kai O Kihei | Hale Pau Hana | Maui Coast Hotel | Hawaii Car Rentals ** Maui Car Rentals ** Kauai Car Rentals ** Hawaii Car Rentals ** Discount Airline Tickets: ** Priceline ** Farebeater ** Hawaiian airline Tickets ** Hawaii Airfare ** Airlines ** Hawaiian Airlines ** Airline Tickets ** Airfare ** Cheap Airline Tickets ** Cheap Airfare ** Discount Airline Tickets ** Discount Airfare ** Aloha Airlines additional travel sites Additional Discount Hotel Rooms -- Worldwide | Anaheim (Disneyland) | Atl anta | Bos ton | Chic ago | Lon don | | Los Angeles | Mia mi | New Orleans | New Yo rk | Or la nd o | Par is | | San Diego | San Francisco | Washington D.C. | More Cities | San Francisco 49ers Football Game Tickets (including PLAYOFF reservations) and Packages