Tropic Hawaiian Tropic: Industry
Hawaiian Tropic Canada - About Our Company - Company Info Ron Rice and Hawaiian Tropic: The Early Days Ron Rice sold his first bottle of Hawaiian Tropic the same day America launched the first moon mission July 16, 1969. The first full trailer truckload of Hawaiian Tropic product left the plant in 1974. That same year, during the oil crisis, huge tanks were installed at the plant to hold 120,000 gallons of oil. Jump to: Industry Firsts | General Information Ron Rice and the creation of Hawaiian Tropic Hawaiian Tropic: Industry Firsts Hawaiian Tropic pioneered the use and popularity of Aloe Vera Gel (lauded as nature's greatest healer) in cosmetics. Prior to automation, Hawaiian Tropic Distributors would wait at the plant with blank checks made out to Ron ready to take as much product as he could possibly produce. Hawaiian Tropic was the first U.S. suncare company to: promote rich, natural ingredients for moisturizing the skin. use tropical coconut/banana fragrance in lotions and oils. place higher than a 15 SPF in the U.S. mass market. Top Hawaiian Tropic: General Information Tanning Research Labs, Inc. manufactures Hawaiian Tropic products at its plant in Ormond Beach, Florida. Hawaiian Tropic will celebrate its 36th anniversary in 2005. Hawaiian Tropic holds a dominant position in U.S. and Canadian markets. We rank #1 on the Caribbean, Mexican and South American beaches. Hawaiian Tropic is the only international suncare brand manufactured by a privately owned company which specializes in suncare. Hawaiian Tropic utilizes over 125 product formulations and over 400 different types of ingredients. Hawaiian Tropic neither conducts or contracts animal testing for its suncare products. Hawaiian Tropic employs more than 2,000 people worldwide. The Ormond Beach headquarters facility for Hawaiian Tropic covers more than 306,500 square feet. Top Ron Rice and the creation of Hawaiian Tropic Ron Rice is the epitome of the 'American Dream'. Born in the mountains of North Carolina and raised in a log cabin, Ron became an entrepreneur at an early age. By five, he was running his own roadside stand at the foot of his family-owned mountain. He sold apples, grapes, nuts, honey, apple cider, and wreaths at Christmas to help the family. His father instilled in him the basic American values that he lives by today--honesty, fairplay, tough competition, and plenty of hard work. A firm believer in education, Ron graduated from the University of Tennessee with a Bachelor of Science Degree and set out on a career as a teacher. This enterprising young man would still be a chemistry teacher/football coach/part-time lifeguard today, if it had not been for a trip to Hawaii. While he was there, Ron saw women on the beach using natural oils to protect their skin. Having looked in vain all his life for a product that would shield his extremely fair skin from the sun, Ron was determined to create a product that would allow him and others to achieve a tan like the native Hawaiians. With $500.00 borrowed from his father, Ron set up business in his garage. He mixed coconut, avocado, kukui and other secret natural oils in a garbage can, bottled the formula and set out to sell it. "I had an old Ford Mustang convertible that the salt air had just eaten apart. I drove to pool decks and lifeguard stands and sold my original suntan product. I was obsessed," Rice says. The new product caught on immediately--no one had ever heard of a natural tanning formula before! When it came time to hire a staff and a sales force, Rice looked to his old teaching, lifeguard and football buddies. He sent this modified super sales team to various parts of the world and built Hawaiian Tropic into the second largest suncare company in the world, today grossing over $200 million a year. Ron shares his success with the love of his life, his daughter Sterling. When the two aren't traveling, they spend most of their time at their $5.5 million oceanfront estate in Daytona Beach--the city where Hawaiian Tropic originated. The palatial home took five years to build and sits just a few feet from where Ron's lifeguard tower once sat. In memory of his father, Ron had it built with North Carolina granite rock trucked down from the mountains to Florida. Ron continues to be the driving force behind the development, marketing, and promotion of new Hawaiian Tropic products. "Ron lives and breathes Hawaiian Tropic," says his director of advertising. "If he gets an idea at 4:00 a.m.--he will call you!" Rice also knows how to mix hard work with fun. He travels over 250 days a year to various celebrity/charity events, Grand Prix Races (where Hawaiian Tropic sponsors several cars), Miss Hawaiian Tropic International Pageants, The Cannes Film Festival, and many, many more places promoting Hawaiian Tropic . Amazingly, all the success and fame has not gone to Ron Rice's head. "My biggest peeve is people who become successful and forget their roots," he says. "The happiest day of my life was when I was able to pay my father back the $500.00 he loaned me and thank him for believing in me." The garbage can used to mix his first batch is now silverplated and stands in Ron's living room as a reminder of Hawaiian Tropic's early days, and Ron's tireless hard work and determination. Top Home | Products | Sun Facts | Hot Promotions | Fun Stuff | Company Info | Pageants | Contact Us Product Line | Protection | Children | Tanning | Biodegradable | After Sun & Burn Relief | Salon-Indoor Hawaii Institute of MarineThe Hawai'i Institute of Marine Biology Nicholas Michael Whitney Normal Karen Maruska 12 42 2002-11-08T02:16:00Z 2004-04-08T22:08:00Z 1 610 3477 28 8 4079 10.3501 75 Clean Clean MicrosoftInternetExplorer4 Welcome to HIMB Faculty & Research General Information HIMB Library Information for Visitors Photo Gallery Island History Education Program HIMB Links HIMB Facilities What's new at the Hawaii Institute of Marine Biology September 5, 2005: Visit the new Marine Mammal Research Program Website . November 20, 2004: Check out the Hawaii Coral Disease Website . July 15, 2004: HIMB to host two workshops in August, 2004. HIMB's annual Coral Molecular Biology Techniques Workshop (August 2 - 13, 2004) and the Histotechniques and Histology of the Anthozoa Workshop (August 23 - September 1, 2004). September 24, 2003: HIMB welcomes new FacultyResearchers: Brian W. Bowen , Ruth D. Gates , Michael S. Rappé , and Robert J. Toonen February 17, 2003: The Edwin W. PauleySummer Program in Marine Biology has announced its topic for 2003 - ASSESSING THEHEALTH OF PACIFIC CORALS. Check outthe Pauley Program page for information and to download the application form. November 7, 2002: Please check in with the Hawaii Coral Reef Initiative Research Program media page to keep up with media coverage of this excitingproject! November 3, 2002: Visit the Honolulu StarBulletin website to read about HIMB researchers integrating research andeducation in the study of scalloped hammerhead sharks in Kaneohe Bay. May 22, 2002: Check out this KHNL News story to read about the bottom fish project at CoconutIsland – “The Best Place in the World to Study MarineBiology.” April 4, 2002: Visit HIMB's multimediapage to view Quicktime movies of recent newsclips featuring the Hawaii Institute of Marine Biology and its researchers. March 27, 2002: Please visit our Faculty & Research site tolearn about HIMB's new researchers and view updatedinformation on existing faculty. February 27, 2002: You can now access all the datacollected on Kaneohe Bay by long-term monitoring projects at HIMB. CISNET (Coastal IntensiveSite Network) monitors water quality and sediment processes, and CRAMP (Coral Reef Assessment and Monitoring Program) studies the factors thatcontribute to the stability, decline, or recovery of coral reefs in Hawaii. January 31, 2002: We have added new forms to our Visitor Information section. You cannow download visitor authorizations and requests for housing and researchfacilities. 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