Hawaiian Clothes
Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement- Hawaiian music artist. IfHawaiian 101 Hawaiian Music 101 "Ho'olohe mai kakou la i na mo'olelo la o ka wa kahiko" (Let us listen together to the stories of the ancient days) Ku Kahakalau "Everything you know is wrong." Firesign Theater Quick test: Name a Hawaiian music artist. If you said Don Ho , or couldn't think of one, this is the page for you. Whatever you think you know about what Hawaiian music sounds like, it's quite possible that you're wrong. If you think it all sounds alike, you're wrong for sure. I've put up a couple of internet "radio stations." Unlike most internet radio, I'll tell you the name of the artist on each song, plus there's a popup box that will show you song title and artist. (They're on Live365 , where you'll have to register if you're a new listener, and you'll have to log on each time you listen. It only takes a minute, and it's well worth doing.) If you're not very familiar with Hawaiian music, these stations are here to introduce you: Hawaiian 101; An Introduction to Hawaiian Music - It's almost two hundred of the best songs from the biggest Hawaiian albums from the lastquarter century (about 13 hours of music), just the thing to introduce you to what you've been missing in contemporary Hawaiian music. You'll hear old Hawaiian songs, pop hits, some reggae, some rock, and even a touch of Polynesian rap. This one's 56k stereo. Slack Key Paradise - All Hawaiian slack key guitar, all the time. Also, some interviews from Dancing Cat Records artists mixed in. This one's set on Shuffle, so you may hear the same artist back to back occasionally, but it's all great. 24k, so even dial-up connections should be able to get it. If you're already a Hawaiian music fan, there's lots more to hear on the web; visit my mikini mele page, the Hawaiian Music Machine, to find all the Hawaiian music on the internet that I know about. Here's some links to learn more about Hawaiian music: Stevo's Hawaiian Music Guide 1997 article (by me) in Perfect Sound Forever music magazine Ukuleles by Kawika , See the artistry that goes into the creation of a great concert ukelele (and a great web page). Download some .wav files and hear the differences. Hawaiian Music Island . To buy Hawaiian music, or learn about artists and records, visit Auntie Maria's site. She's got a special place for you to start, the Introduction Page . Search her database, listen to clips, buy at good prices. Don't forget, while you're there, check her concert calendar . Some great Hawaiian artists may be coming to your neighborhood soon. Don't miss them. And of course, I know you want to buy Hawaiian 101 logo stuff; it's here. I hope this very short introduction will help you start finding some newfavorite songs while you're listening to the most beautiful music in the world, andhelp you support the artists that make it. Maybe I'll see you at a concert one of these days. Art Hadley's pointless personal home page Email to Art@Hawaii.com Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Updated June 11, 2005 Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaiian music hawaiian music Hawaiian Music Hawaii vacation rentals areBig Island Vacation Rentals Big Island, Hawaii - Rent Big Island vacation rentals, condos in Captain Cook, Hilo Area, Kailua Kona, Kohala Coast, Milolii, Ninole, Puna, Waikoloa, Wood Valley Pahala World USA Hawaii Big Island vacation rentals Big Island Destinations Vacation Rentals in Big Island (116) Show All Captain Cook (9) , Hilo Area (12) , Kailua Kona (44) , Kohala Coast (27) , Milolii (1) , Ninole (1) , Puna (17) , Waikoloa (4) , Wood Valley Pahala (1) 1 new vacation rentals this week Popular rental searches in Big Island Property types Houses in Big Island Condos in Big Island Cottages in Big Island Villas in Big Island Apartments in Big Island Location type Beach houses in Big Island Rural houses in Big Island Vacation themes Romantic houses in Big Island Luxury condos in Big Island Budget condos in Big Island Vacation Rentals with pools Houses with a pool in Big Island Condos with a pool in Big Island Villas with a pool in Big Island About Vacation Rentals in Big Island Hawaii vacation rentals are a popular way to spend your Hawaii vacation, whether you’re looking for a romantic honeymoon or a vacation for the whole family. Hawaii is known worldwide as a tropical paradise, with its gorgeous warm weather, its lush greenery, and its miles of pristine beaches. There’s plenty of opportunity for fun in the sun: renters can look forward to sailing, golfing, fishing, snorkeling…the list goes on! One of the best parts of a Hawaii vacation is experiencing the unique personality of each island. Big Island, or Hawaii proper, is home to the stunning Hawaii Volcanoes National Park. Kauai, the “garden isle”, is less developed and more peaceful than its sister isles. On Oahu, visitors can find some of the world’s premiere surfing sites, as well as the modern city of Honolulu. Whether you’re looking for a family vacation home, or a romantic secluded condo, begin your search for Hawaii vacation rentals by clicking the links above. 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View My Favorites Hawaiian shirts (also knownAmerican Textile History Museum - Exhibitions - Let’s Go Hawaiian! > Current Exhibitions > Past Exhibitions > Future Exhibitions January 31, 2004– June 20, 2004 Let’s Go Hawaiian! Hawaiian shirts (also known as Aloha shirts), have become the recognized symbol of this tropical paradise. The bold, colorful patterns illustrate the lifestyle, culture, flowers, foliage and heritage of the Hawaiian Islands. The American Textile History Museum presents a special exhibition, Let’s Go Hawaiian from January to June, 2004. It is a fanciful look at our fascination with Hawaii, its influence on mainstream culture, and a lighthearted exploration of the cult of the Hawaiian shirt. The exhibit tells the story of our enchantment with Waikiki through the exhibition of over 150 shirts from the 1930s through the 60s. The exhibit invites you to step off a cruise ship into a make-believe vacation in paradise. The illusion is supported by tourist memorabilia, maps, tropical scenery, and other artifacts representative of our notions of what Hawaii was and is. From early surfers, cruise ships and the burgeoning tourist trade to Elvis, the Beach Boys and Parrot Heads, the sounds, colors, styles and ethos of ‘Blue Hawaii’ will be resident at ATHM during the run of the special exhibition. Shirt #60 Long sleeves, spread collar Rayon, coconut buttons Green ground with yellow, orange, gray, and black Design: Whole and sliced pineapples Label: “MADE IN HAWAII FOR / The Liberty House / HONOLULU” The Liberty House was one of the oldest and most respected department stores in Hawaii, and they sold shirts produced by local island manufacturers. Shirt #66 Short sleeves, spread collar Rayon, wood buttons Yellow ground with white, blue, reddish brown Design: Vignettes of people, including hula dancers, ukulele players, surfers, King Kamehameha state; Hawaiian motifs, including flowers, leis, pineapples, palm trees; words, including “OAHU, OLOKAI, HAWAII, WAIKIKI, KAMEHAMEHA, HONOLULU, STATE OF HAWAII” Label: “Kuu-Ipo / MADE IN HAWAII” Shirt #126 Short sleeves, spread collar Rayon, coconut buttons Brown ground with yellow, blue, green, white, and gray Design: floral background with decorated ukuleles showing divers Label: “MADE IN CALIFORNIA / Westwood Casuals / KLEIN-NORTON CO.” Shirt #197 Short sleeves, spread collar Rayon, wood buttons Blue ground with orange, yellow, teal, green, brown, black Design: Vignettes of people, including woman with basket of fruit, woman with leis, hula dancers Label: “Kuu-Ipo / MADE IN HAWAII” Designed by Frank Macintosh for Matson Navigation Company, which operated cruise ships to Hawaii as early as the 1920s and 1930s. Macintosh created designs, including this one, that were originally used for menu covers on Matson ships and later adapted for shirts. Shirt #198 Short sleeves, spread collar Rayon, wood buttons Brown ground with gray, white, yellow, orange Design: Border print of fighting dragons and tigers Label: “Malihini / MADE IN / HAWAII” Shirt #213 Short sleeves, spread collar Rayon, plastic buttons Black ground with yellow, green, red Design: Leis No label Designed by John "Keoni" Meigs, one of the foremost Hawaiian shirt designers. Meigs created his own designs, as he did for this shirt, but he also adapted artwork created for other media, including Eugene Savage’s menu designs. Hawaii Resort and SpaDiamond Hawaii Resort and Spa: Wailea, HI Hotel search select review reserve confirm Print this page We're here 24/7 Book online or call: 800-456-7029 Privacy Policy Hotel Details Diamond Hawaii Resort and Spa 555 KAUKAHI STREET Wailea, HI 96753 Map this Property South Maui: Wailea / Makena Rates from $269 starting Fri, Jan 27 Price this hotel = Required * Hotel Only Flight + Hotel Book Flight + Hotel together and save! * From: To: Maui, HI Choose a different city for your hotel I prefer to stay in a city other than my destination airport. 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(Maximum 6 travelers) Rooms: 1 2 3 4 Room 1: Adults (18+) Adults (18-64) 1 2 3 4 5 6 Children (0-17) Children (2-17) 0 1 2 3 4 5 Seniors (65+) 0 1 2 3 4 5 6 Room 2: Adults (18+) Adults (18-64) 1 2 3 4 5 6 Children (0-17) Children (2-17) 0 1 2 3 4 5 Seniors (65+) 0 1 2 3 4 5 6 Room 3: Adults (18+) Adults (18-64) 1 2 3 4 5 6 Children (0-17) Children (2-17) 0 1 2 3 4 5 Seniors (65+) 0 1 2 3 4 5 6 Room 4: Adults (18+) Adults (18-64) 1 2 3 4 5 6 Children (0-17) Children (2-17) 0 1 2 3 4 5 Seniors (65+) 0 1 2 3 4 5 6 Price this Flight+Hotel Price this Hotel Rates will be based on single or double occupancy. Extra person charges may apply. Features Photos Maps & Directions Hotel Description | Hotel Amenities | Dining Options Hotel Description Star Rating Traveler Reviews: Read 3 Reviews More Photos 72 rooms, 2 floors The Japanese-themed all-suite Diamond Resort Hawaii is comprised of 15 acres of landscaped grounds nestled 300 feet above the coast of Wailea, approximately 20 miles from Kahului Airport, and 25 miles from Lahaina. Nearby are the Humpback Whale Education Center, Makena State Park, and Maui Ocean Center. Hotel amenities include 24-hour front desk, car rental desk, concierge, currency exchange, babysitting, limited room service, baggage hold, and local shuttle service. Dining is available at any of three onsite restaurants including Le Gunji, Capische, and the Restaurant Taiko, which offers Japanese and French cuisine, as well as an extensive sushi bar. Recreation and relaxation are provide by the onsite Diamond Spa, providing a variety of facial and massage treatments, and the REPS Fitness and Training Center, where guests can take advantage of workout routines customized by professional personal trainers. All suites have spectacular views and feature A/C, telephones with voicemail, dataports, TVs, VCRs, irons and ironing boards, hairdryers, coffeemakers, Japanese Green Tea sets, umbrellas, bathrobes, washlette toilets, complete bathroom amenities, spacious lanai (deck) shower areas, spa tubs, chaise lounges, and chairs. Children are considered 12 and younger at this resort. Hotel Amenities Dining Room No Fitness center Swimming Pool Additional Amenities Modem / Data Port Free Parking All-Suites Property Jacuzzi Wheelchair Accessible Business Center Meeting Rooms Dry Cleaning/Laundry Kitchenette Dining Options Taiko -location * On Property -cuisine * Japanese -breakfast * Daily Except Tuesday -lunch * Daily Except Tuesday -dinner * Daily Except Tuesday Le Gunji -location * On Property -cuisine * French/Japanese -dinner * Two Seating At 1800 And 2000 Nightly Except Wednesday Capische -location * On Property -cuisine * Alfresco Italian Cuisine And Cocktail Lounge -dinner * Dinner And Cocktails Daily -dress Code * Casual More Information About this Hotel Maps & Directions Photos Features * Note: The rates shown above are based on double occupancy unless otherwise noted and may not include taxes, service charges, fees, extra person charges, or any other incidentals. Any currency conversion for the above rates is based on today's exchange rate. 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