Hawaiian Clothes
Honolulu Star-Bulletin Business — ADVERTISEMENT — Sunday, October 17, 2004 DENNIS ODA / DODA@STARBULLETIN.COM Yoshi Takahashi amuses his friends Kimi Toi and Michi Ogino with a wetsuit that's a little too small at the Xcel store in the Ward Village Shops. Hey! Big spenders New research shows just where tourists drop their money during stays in Hawaii By Allison Schaefers aschaefers@starbulletin.com ILLUSTRATIONS BY BRYANT FUKUTOMI / BFUKUTOMI@STARBULLETIN.COM China / South Korea travelers » More than 50 percent of these Asian visitors are first-timers and about a quarter of them come as part of a package tour. » Most come to visit friends or family (more than 28 percent), on business, or as part of a stopover, as stringent Visa requirements and a lack of flights has made Hawaii a difficult vacation destination. » In terms of activities, they are statistically similar to Americans, but plan to spend more money. » Most plan to attend a luau and 30 percent intend to play golf, the most of any other group surveyed. United States travelers » American travelers plan to stay longer and spend the least amount of money on retail and souvenirs. » They are most likely to engage in sports like running, scuba or going to the gym, but have the smallest percentage of people who planned to swim or sunbathe. » Americans are more likely to attend a luau, go to a Hawaiian history or cultural event and buy Hawaiian clothing and souvenirs than Japan or other Asian travelers. » They enjoy shopping at convenience stores, malls or hotel stores. They are also the most likely to go to a museum or art gallery or eat in high-end restaurants. Japan travelers » More than 60 percent of Japan travelers come to Hawaii as part of a package group. » These visitors plan to stay the least amount of time and spend the most money. » They are most likely to come to Hawaii to celebrate a wedding or honeymoon than any other group. » They are most interested in going to the beach and shopping while in Hawaii, but few plan to do any activities or eat in high-end restaurants. » They enjoy shopping across the board from outlet and discount stores to designer boutiques. While tourists from Japan and the mainland still pump plenty of money into Hawaii's retail stores, a more global mix of visitors is at the heart of Hawaii's improved tourism outlook, and their preferences are worlds apart. A new cross-cultural study from the University of Hawaii is available to help retailers take stock of what tourists buy, so local stores can match merchandise with spending habits. University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears randomly surveyed more than 1,000 Waikiki tourists to determine cultural differences regarding their reasons for coming to Hawaii, their desire to shop and what purchases they planned to make during their stay. "Not all tourists are alike," Rosenbaum said. "Your target market should greatly impact how you merchandise and what products you stock." Hawaii's retail history gives businesses strong reasons to diversify their customer base, said retail analyst Stephany Sofos. "In the 1980s, the Japanese people came fast and furious and those who didn't cater to them were left out. Now it's changing, and as visitor groups change, retailers are having to figure out what their market is from one day to the next," Sofos said. The University of Hawaii study can help tourist-dependent businesses identify how to best keep their customers happy and how to increase spending from other visitor groups, Spears said. Their research showed that Japanese tourists plan to spend $1,400 on gifts and souvenirs during their stay in Hawaii, which is substantially more than all other visitor groups. According to the study, Chinese and Koreans spend about $750 on retail items and Americans spend around $600. They also found differences when it came to purchasing local foods, clothing and engaging in outdoor activities as well as differences in why these tourists groups were coming to Hawaii. For example, Americans and Japanese came to Hawaii primarily to vacation, while the Chinese and South Korean visitors were in Hawaii primarily to visit family members. Chinese visitors can only travel for leisure to a few designations, which does not include Hawaii. "Most Japanese will spend their vacation shopping at both high-end and discount retailers," Rosenbaum said, adding that data also confirmed the love-affair Japanese have with designer items. Nearly 60 percent of the Japanese visitors surveyed planned to visit Hawaii's designer boutiques; in contrast, only 35 percent of Americans planned to do so. However, the number of Japan travelers who plan to purchase products made in Hawaii, such as coffee, food and clothing, is lower than other groups. "The Japanese are the answer to our luxury business - not our economy," Rosenbaum said, adding that purchases of locally made products create more jobs and ultimately bring more benefit to the state. Visitors, who spend about $3 billion annually on retail goods in Hawaii, make up about 15 percent of the state's $19 billion retail market, said Carol Pregill, president of the Retail Merchants of Hawaii. The islands drew 6.4 million visitors last year, about two-thirds of them from the mainland. "Shopping is the third largest expenditure, next to food and lodging, for visitors," Pregill said, adding that about 20 percent of visitor expenditures can be attributed to shopping. "That's huge when you consider that shopping is a discretionary expense," Pregill said, and is an important part of a visitor's experience. But to make Hawaii shopping attractive to visitors it has to be distinctive, said Frank Haas, marketing director for the Hawaii Tourism Authority. "You can shop in Hong Kong and Las Vegas; what we need to know is what's distinctive about shopping in Hawaii," Haas said. As Oahu's visitor market stays strong, many retailers are going to take advantage of more visitor-based opportunities, said Jeffrey Hall, senior director of research at CB Richard Ellis. "There's huge amount of interest in redoing resort retail, especially in Waikiki," Hall said. According to market reports, Waikiki has a high number of retail vacancies, but in three to four years the sector will be more bullish as Waikiki renovation projects come to fruition, Hall forecasts. "The Royal Hawaiian Shopping Center is rapidly changing. The Beach Walk and the International Market Place projects are just getting under way," Hall said. "Expect that in a few years Waikiki will be an entirely different place." Any shift in visitor demographics changes the way businesses advertise their products. "It's important to know who is coming and what you need for inventory," Pregill said. "Inventory is a huge expense and no one wants to be stuck with goods that no one want to buy." That's where the Rosenbaum and Spears study comes in, said Anne Murata, marketing director of the Festival Cos., which manages the Royal Hawaiian Shopping Center. Murata said she purchased the study because it's the first retail survey in Hawaii that breaks data into small categories such as visitors' reasons for traveling to Hawaii, ability to spend and where they spend their money. Retailers are especially interested on the data about Chinese and South Korean visitors, she said. While Chinese and Korean visitors have more in common with Americans in terms of overall spending, their spending habits are very similar to the Japanese visitor market when it was new, Murata said. In the 1990s, when the Japanese tourism boom to Hawaii was growing, the state's largest industry went to great lengths to cater to their needs. Japanese signs ruled Waikiki marketing; but then the bubble burst and retailers had to regroup to stay in business. "We've been trained to think only in terms of U.S. westbound and Japan travelers," she said. "But our retail market is becoming increasingly global and we're starting to see more travelers from China, Korea, Australia, New Zealand, Europe and the U.S. East." Japanese visitor arrivals to Hawaii, which peaked at 2.2 million in 1997, fell to 1.3 million last year in response to a weakened Japanese economy and geopolitical troubles. Retailers say the market has rebounded, but it's time for those eyeing Hawaii's improved market to use the isles' changing tourist patterns to help determine what's in store. Although the China travel market to Hawaii is small, representing less than 1 percent of Hawaii's total visitors in 2002, state officials have identified it as a market with enormous potential. New research shows that Chinese tourists are now the biggest spenders in the Asia-Pacific region by average credit card transaction size, according to a study released by Visa. The report, published last week in the Financial Times, said Chinese cardholders on average spent $253 per transaction while traveling. The World Tourism Organization has also estimated that China will produce 100 million outbound tourists by 2020 and members of Hawaii's public and private sector want their share. "Just like we geared retail to the Japan market in its heyday, someday I expect we'll see retail signs in Chinese and Korean, too," Murata said. According to the Rosenbaum and Spears survey, the Chinese, enjoy participating in new activities, but look for familiarity in restaurants - characteristics similar to Japanese visitors before Hawaii became a common destination, "They only want to eat in Chinese restaurants," Rosenbaum said. But, more important for retailers is that the Chinese also appear to have a taste for luxury goods. "The Chinese, like the Japanese, also want to purchase luxury goods as gifts to take home," Spears said. While retailers need accurate data to capture their audience, there is one sure plan that works across cultures, Murata said. "One thing you can always sell them is the aloha spirit - that's an approach that works with visitors from China to Lithuania," Murata said. BACK TO TOP | The Hawaii experience A new University of Hawaii study of tourist spending habits raised some interesting questions. For instance, do Japan travelers, who planned to spend $1,400 on gifts and souvenirs during their stay in Hawaii, really contribute the most money to Hawaii's economy? While Americans, who planned to spend about $600 on retail, and Chinese/ Koreans, who planned to spend about $750, lagged behind in overall spending, the data showed that these groups spent significantly more on made-in-Hawaii products. The percentage of visitors planning to buy each product: Items USA / Canada Japan China / South Korea Hawaiian coffee 53.1 38.4 70.8 Macadamia nuts 66.8 52.2 75.5 Pineapples 37.4 7.3 30.2 Hawaiian candies 35.7 12.3 35.8 Hawaiian clothing 47.3 21.7 43.4 Hawaiian souvenirs 60.9 41.1 58.5 Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears Where it all goes Percentage of visitors doing the following activities: Activities U.S. Japan China/Korea Honeymoon/wedding 6.8 18.2 4.7 Visit family/friends 13.4 3.8 28.3 Part of Packaged tour 15.8 61.3 25.5 Buying designer clothes 29.2 34.9 37.7 Golf 16.0 5.6 30.2 Tour bus 30.9 25.2 37.7 Beach 77.4 78.3 84.0 Fine dining 58.2 8.5 49.1 Culture/History 64.2 27.3 43.4 Luau 59.7 16.1 62.3 Designer boutiques 35.1 59.2 41.5 Mall 65.4 74.5 75.5 Characteristics of visitors' stays: Visit U.S. Japan China/Korea Planned Expenditures $644 $1,416 $745 Length of Stay in Hawaii 12 days 7 days 11 days Source: University of Hawaii marketing professor Mark Rosenbaum and travel industry management professor Dan Spears — ADVERTISEMENTS — — ADVERTISEMENTS — | | | PRINTER-FRIENDLY VERSION E-mail to Business Editor BACK TO TOP Text Site Directory: [News] [Business] [Features] [Sports] [Editorial] [Do It Electric!] [Classified Ads] [Search] [Subscribe] [Info] [Letter to Editor] [Feedback] © 2004 Honolulu Star-Bulletin -- http://starbulletin.com -Advertisement- Hawaiian BarbecueCompare Prices and Read Reviews on Ono Hawaiian BBQ at Epinions.com Join Epinions | Help | Sign In Restaurants Restaurants & Gourmet All Categories Advanced Search Home > Restaurants & Gourmet > Restaurants Ono Hawaiian BBQ Overall rating: Reviewed by 1 Epinions user Write a Review Compare Prices View Details Read Reviews Subscribe to reviews on this product View Details Price Range Under $20 Return to top Featured Resources Additional information on Ono Hawaiian BBQ or other products. 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You should confirm all information before relying on it. Lahaina town Lahaina :Maui Hawaii: Lahaina town HOME Advertising Press Privacy Visitors Currently Online: 139 Activities Island Info Where to Stay Maui Weddings Spas Coupons iNews Forum Maui Cams Maui Video Historic Lahaina town Lahaina : Maui's miles of sunny south and west-facing shoreline were perfect for developing a new visitor industry. These shores are sheltered from the prevailing northeast Tradewinds; the warm sun is predictable, the waters calm, the rains infrequent, the sunsets sublime; and the outlying Islands - Moloka'i, Lana'i, and Kaho'olawe - give scenic depth to the horizon. While Kapalua Resort is rife with golf courses, tennis clubs, luxury hotels, bed & Breakfasts and Condominiums, Front Street in historic Lahaina Town still retains much of the charm of the old whaling days. Condominiums Homes and more!!! VISIT US Be sure to visit the Lahaina Restoration Foundation offices for a self-guided walking tour of 31 designated historic sites. Beaches & Parks Launiupoko Wayside Park - Located about three miles south of Lahaina Town, right off Honoapiilani Hwy. you'll find this little spot. A nice grassy lawn with picnic facilities, and restrooms. Swimming is best when the tide is high, there is a breakwall that provides a safe swimming spot for younger children. HANAKA'O'O Beach Park - Located between Wahikuli State Wayside Park and the Hyatt Regency Maui. The Beach fronting the park is the beginning of the long stretch of sand that runs for a mile to PU'U KEKA'A or Black Rock in the center of Ka'anapali. Facilities in the park include picnic pavillions, restrooms, showers, paved parking, and canoe storage sheds for the OUTRIGGER CANOE CLUBS who use the park as a practice site. The Reatta season runs from May to October, you'll want to visit the park any saturday during this period. Puamana State Wayside Park - Just 2 miles south of Lahaina, right off Honoapiilani Highway you'll find this quaint beachside park. Puamana offers awesome views, shade, and nice surfing during the summer months. Good for picnics, snorkeling, and just plain relaxing. Baby Beach - Providing nice views of Kaho'olawe, Lanai, Molokai, and the West Maui Mountains, Baby Beach is a fine spot to spend a few hours. Its white sands gently caress the delicate blue of the warm pacific ocean making for great swimming & snorkeling. To find this treasure, follow Front Street north roughly a half mile from Lahaina. On Puunoa Place turn left, and continue down to the beach. Wahikuli Wayside Park - This narrow area of sandy shoreline sits between Lahaina and Kaanapali. Though often crowded, it is quite beautiful. Tune out the crowds & focus on Lanai's & Molokai's distant coastlines reflecting in the crystal clear waters, and you'll understand why you came! Swimming is excellent, snorkeling is adequate at best. Located off Honoapiilani Hwy. between Lahaina and Kaanapali. Accommodations Lahaina Inn - 127 Lahainaluna Road, 1-800-669-3444, "One of the best country Inns" as rated by Glamour Magazine The Pioneer Inn - 658 Wharf Street (800) 457-5457 Maui Islander Hotel - 660 Wainee Street, Lahaina 667-9766, 1-800-367-5226 Lahaina Shores Beach Resort - 475 Front Street, Lahaina 661-4835 [watch it here] LIVE WEBCAM - Lahaina Front Street, West Maui Dining (¢ = inexpensive, ¢-$ = moderately priced, $ = expensive, $$ = take out a loan before dining here) Discover Maui before you arrive! Island Publication Pack only $8.25 Pacific' O - Contemporary pacific cuisine "LIVE JAZZ" 505 Front Street. 667.4341 $ Gifted Chef James MC Donald must have been born underwater. This man knows fish. His inventive presentations have garnered rave reviews and numerous awards. Pacific'O Restaurant is right on the beach. Indoor and outdoor seating make dining here a truly authentic Maui experience. Mellow live Jazz music Thursday trough Saturday. Longhi's - Contemporary Cuisine "Speaking Menu" 888 Front Street Lahaina, Maui; 667.2288 $ Longhi's is one of those special restaurants in the world that almost defies description. Open air with ocean views from either upstairs (dinner only) or downstairs (breakfast, lunch and dinner). The menu is verbal with a wide array of choices from seafood appetizers to pastas and fresh Maine lobster. 14oz. New York Steaks, fresh fish and an abundance of fresh salads and vegetables compliment your meal. Longhi's was created by a man that loves to eat. The ambiance is exceptional and dress is casual. Bj's - Chicago Pizzeria 730 Front Street 661.0700 ¢$ Located in the former home of the legendary Blue Max, BJ's Chicago Pizzaria is a true local favorite. Great views of the ocean and Lahaina Harbor combined with their award-winning pizza make this a fun spot to be (kids love this place). Their pastas, sandwiches and signature salads are also worthy of consideration. Live recording artists nightly and perhaps the best MAI TAI on Maui add to the good-time atmosphere. Kimo's - Seafood, Steak, Grog 845 Front Street 661.4811 ¢$ Kimo's is a local landmark. On the ocean in the heart of Old Lahaina Town, this casual restaurant has been delighting visitors for over 20 years. Their Prime Rib is 32oz., seasoned, and slow cooked in a special oven. Kimo's is also a favorite watering hole, with live music on the weekends. If you're shopping in Lahaina, this is a good choice for lunch. Dinner reservations recommended. Also make sure you pick up one or two of Kimo's T-shirts available within, Kristel will be glad to help you. Chez Paul - French Cuisine Olowalu Village Rd. 661.3843 $ Chez Paul has been enchanting visitors and food critics alike for over 19 years. The owner, Lucien Charbonnier, is originally from Belgium and his European touch makes this cozy French restaurant both romantic and intimate. Their exceptional classic French cuisine will delight your palate, complimented by an impressive wine list. Shopping Lahaina Cannery Mall - 661-5304 Lahaina Market Place - Front St. 667-2636 Mariner's Alley - 844 Front St. 661-8351 Bikini Bubbles - 707 Front St. Lahaina 661-7923 David's of Hawaii - 815 Front St. Lahaina 661-4009 Maui Merchantile - 709 Front St. 661-8616 Endangered Species - 707 Front St. 661-0208 Gecko Store - 703 Front St. 661-1078 Local Motion - 1295 Front St. 661-7873 Lahaina Hat Company - 703 Front St. 661-8230 Maui Outlet - 699 Front St. 661-5561 Maui Paradise Lahaina - 718 Front St. 667-7547 The Original Red Dirt Shirt - 1-800-717-DIRT The Pearl Connection - 1013 Limahana Place. 667-7096 Galerie Lassen - 844 Front St. 667-7707 Wyland Galleries - 697 Front St. 661-0590 Blue Ginger Designs - 1221 H'piilani Hwy. 667-5433 Lahaina Body & Bath - 710 Front St. 661-1076 Wet Seal - 900 Front St. 667-9117 Wind, Wicks and Water - opening May 98' Front St. Island Swimware - Wharf Center 661-4573 GROCERY STORES: Safeway open 24hrs . - 1221 Honoapiilani Hwy., Lahaina Foodland - Lahaina Square Shopping Ctr. Nagasako General Store - Lahaina Square Shopping Ctr. (Near McDonalds) Night on the town Friday Nights are Art Nights on Front Street!!! HardRock Cafe - 900 Front Street Lahaina, Maui; 667 7400 - Need we say more??? Maui Brews - 900 Front Street Lahaina, Maui; 667-7794 - Island Bistro and Nightclub Moose McGillycuddy's - 844 Front Street Lahaina, Maui; 667-7758 - Music, Dancing till 2:00am Cheeseburger in Paradise - 811 Front Street Lahaina, Maui; 661.4855 - Live entertainment nightly Longhi's - 888 Front Street Lahaina, Maui; 667-2288 - Live Music, dancing. Maui Regions Kihei Wailea Lahaina Kaanapali Kapalua Hana Kahului Wailuku Upcountry Site Map Activities Maui Spas Lodging Weddings Island Info Forum Coupons! Magazines Eye'N Maui WebCams Horoscope Book/CD's Highlights Beach Weddings starting at $300 Save up to 50% with Maui Select Coupons Do you like this site?"Tell a Friend" 2002 Travelers Guide INSTANT download Sign up here A Word from our Mayor © 1998-2004 ParadiseMaui.Com. All rights reserved Hawaiian Girl Costume /Hawaiian fancy dress, Hawaiian skirts, hula girl costume (hawaiian skirt,hula girl costume) - from Party Pants Fancy Dress home products ordering site map links FANCY DRESS UK - Fast Delivery! Tel: 01642 515144 / 01642498423 (10am- 5pm) email: sales@partypants.co.uk January SALE - Phone Monday to Saturday 10am-5pm! ALL in-stock costumes... a massive 10% off list price if you quote password "FAN-DABEE-DOZEE"! Hawaiian Girl Costume / Ladies Hula Girl Fancy Dress Costume - Adult Outfit "Do you think I'll get Hawaii with wearing this at the party?" ALSO - we have a wide range of other hawaiian party stuff - clothing and decorations - Hawaiian fancy dress and party items - Click Here Description: Hawaiian Girl Costume Ladies Hula Girl costume - Mix and match...... 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Hawaii RentalMaui Wedding Association - Maui, Hawaii - Rental Equipment Coordinators/Planners Photographers Videographers Site Providers Travel and Lodging Music and Entertainment Catering/ Cakes Florists Limousines/ Transportation Marriage License Agents Ministers and Officiate Publications Rental Equipment Specialty Products and Services Beauty and Spa Bridal Gowns and Formal Wear Home Request a Wedding Planner Request Information International Listings -- Selected Videos -- Photo Credits Photo courtesy of Reflections Photography Whether it's a crib, carseat, and other baby gear for guests, or a computer to keep track of your email -- you can rent it on Maui. So, if you forget a vital piece of equipment, or have a welcome last-minute addition to your guest list who has special needs -- don't despair. Remember, if it is available in your home town it is almost certain to be available in our home town as well. Be sure to keep the list of Maui Wedding Association rental equipment providers below handy. While you'll never know when you'll need them it's always nice to know they're here for you. Additional Services: Rental Equipment | Catering/ Cakes | Florists | Limousines/ Transportation | Marriage License Agents | Ministers and Officiate | Publications | Specialty Products and Services Larry Mischle Caterer Extraordinaire, Inc. Contact: Larry Mischle 281 Kaikea St * Kihei, HI 96753 Phone: (808) 281-1913 * Fax: (808) 879-1183 Email: mischlel001@hawaii.rr.com Website: http://www.mauiweddingcaterer.com Maui Visitors Bureau | Join Maui Wedding Association | Privacy Policy © 2003-2006 Maui Wedding Association Maui, Hawaii, USA |
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